colour in communication
Opaque Couche otherwise known as Pantone 448 C has won the ‘ugliest’ colour crown after Australian research agency GfK Bluemoon came up with the colour in response to the Australian government’s plain cigarette packaging policy.
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With 2022 drawing to a close, I thought I’d take a peek at which articles were the most read this year. Interestingly, there is a theme here – they all relate to the colour red. So here are the top five most read articles for 2022. Going from 5 to 1, they are… Number 5.…
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Have you ever associated colour with joy? Have you ever noticed that certain shapes, patterns, design styles make you feel happier than others? This is the subject of a really fantastic Ted2018 talk by Ingrid Fetell Lee’s Where joy hides and how to find it (if you haven’t seen the video there’s a link to…
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Chances are you’re seeing an iconic brand everyday whether that’s when you’re out shopping on the Internet browsing through a magazine. And it’s likely that you recognise that brand instantly through their brand colours. Imagine what would happen if the colours were to switch? Would our perception of the brand and our relationship to the…
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You know when you need to keep something a secret yet bursting to let everyone know? This is what I’ve had to do for just over a year, but I can now finally share with you that I’ve busy writing my first book! I’m really excited to announce that after a decade of working in…
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I’m delighted to be asked to speak at the Colour Collective UK’s October event Colour in Branding & Advertising – Palette to poster. The Colour Collective UK is made up of a fabulous group of colour lovers and devotees based in the north of England. They are great at seeking out and bringing together an…
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It’s been a while since I wrote an article on colour and branding, but that hasn’t stopped the questions coming in. So I thought I’d share the top 5 most frequently ask questions here with you.
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You only have to go into a department store, a supermarket or online to see the thousands of businesses catering to our every need, want and desire. When it comes to picking colours for your own business brand, have you ever found yourself wondering what colours to pick?
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Take a minute and think of three words to describe the impact of your brand colours. When I asked this question to my clients the words I most often hear are: exclusive, cutting edge, innovative, empathy, trust, quality, playful, fun…which makes it very clear that colour is more than just a visual experience; colour is…
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I was with friends when ‘that dress’ hit the internet. They thought I was pulling their leg when I said I saw a gold/white dress when they were seeing blue/black. How can it be we could see such different colours looking at the same photograph?
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