colour in communication
My first book – The Little Book of Colour available to preorder!
You know when you need to keep something a secret yet bursting to let everyone know? This is what I’ve had to do for just over a year, but I can now finally share with you that I’ve busy writing my first book! I’m really excited to announce that after a decade of working in…
Read Morecolour talk – colour in branding & advertising
I’m delighted to be asked to speak at the Colour Collective UK’s October event Colour in Branding & Advertising – Palette to poster. The Colour Collective UK is made up of a fabulous group of colour lovers and devotees based in the north of England. They are great at seeking out and bringing together an…
Read MoreWhy colour has the power to bring us joy
Have you ever associated colour with joy? Have you ever noticed that certain shapes, patterns, design styles make you feel happier than others? This is the subject of a really fantastic Ted2018 talk by a woman named Ingrid Fetell Lee’s Where joy hides and how to find it (if you haven’t seen the video you’ll…
Read MoreBusiness branding colours – 5 most frequently asked questions
It’s been a while since I wrote an article on colour and branding, but that hasn’t stopped the questions coming in. So I thought I’d share the top 5 most frequently ask questions here with you.
Read MoreIs this really the world’s ugliest colour?
Opaque Couche otherwise known as Pantone 448 C has won the ‘ugliest’ colour crown after Australian research agency GfK Bluemoon came up with the colour in response to the Australian government’s plain cigarette packaging policy.
Read Morethe brand colour dilemma
You only have to go into a department store, a supermarket or online to see the thousands of businesses catering to our every need, want and desire. When it comes to picking colours for your own business brand, have you ever found yourself wondering what colours to pick?
Read Morecolour can make or break your customer’s experience
Take a minute and think of three words to describe the impact of your brand colours. When I asked this question to my clients the words I most often hear are: exclusive, cutting edge, innovative, empathy, trust, quality, playful, fun…which makes it very clear that colour is more than just a visual experience; colour is…
Read Morethat colour changing dress… why we see different colours
I was with friends when ‘that dress’ hit the internet. They thought I was pulling their leg when I said I saw a gold/white dress when they were seeing blue/black. How can it be we could see such different colours looking at the same photograph?
Read MoreFour Fab Reasons to Rethink Your Business Brand Colours
1. Attracting the Wrong Type of Customer/Client Not getting the customers you want? Attracting the wrong type of customer? Worst still, not attracting any? Want to attract the right customers and know how to use colour as your silent sales force?
Read Morerecognise these brands by their colours alone?
This month’s brand blog I thought I’d try a little game to demonstrate how we can recognise brands by colour alone. Even if we haven’t bought anything from these major brands, through marketing and advertising we still have them stored in our subconscious memory. We only have to walk down the street or drive on the…
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