colour talk – colour in branding & advertising

colour collective uk colour in branding & advertising talk karen haller

I’m delighted to be asked to speak at the Colour Collective UK’s October event Colour in Branding & Advertising – Palette to poster. The Colour Collective UK is made up of a fabulous group of colour lovers and devotees based in the north of England. They are great at seeking out and bringing together an…

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Why colour has the power to bring us joy

why colour has the power to bring us joy karen haller

Have you ever associated colour with joy? Have you ever noticed that certain shapes, patterns, design styles make you feel happier than others? This is the subject of a really fantastic Ted2018 talk by a woman named Ingrid Fetell Lee’s Where joy hides and how to find it (if you haven’t seen the video you’ll…

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the brand colour dilemma

newsletter june 2015 the brand colour dilemma banner

You only have to go into a department store, a supermarket or online to see the thousands of businesses catering to our every need, want and desire. When it comes to picking colours for your own business brand, have you ever found yourself wondering what colours to pick?

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colour can make or break your customer’s experience

newsletter apr 2015 colour can make or break your customers experience banner

Take a minute and think of three words to describe the impact of your brand colours. When I asked this question to my clients the words I most often hear are: exclusive, cutting edge, innovative, empathy, trust, quality, playful, fun…which makes it very clear that colour is more than just a visual experience; colour is…

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recognise these brands by their colours alone?

newsletter oct 2014 recognise these brands by their colours alone banner

This month’s brand blog I thought I’d try a little game to demonstrate how we can recognise brands by colour alone. Even if we haven’t bought anything from these major brands, through marketing and advertising we still have them stored in our subconscious memory. We only have to walk down the street or drive on the…

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