colour in communication

australia’s cigarette ‘plain packaging’ laws is anything but plain

Yesterday, 1st December, Australia became the first country in the world to have a law come into effect forcing tobacco firms to sell cigarettes in plain packets. This was to remove any ‘perceived’ glamour from smoking and prevent young people from taking up smoking.

children in need’s pudsey bear… yellow the colour of happiness

Were you one of the millions watching the BBC’s Children in Need last night? What a fantastic charity. I love how they focus on making a difference to the lives of disadvantaged children and young people in the UK. You can’t help but notice their main brand colour. You only have to look at the charity’s mascot…

police and crime commissioner elections… do you think they are after the female vote?

Today, Thursday 15th November is the day for the Police and Crime Commissioner elections. For the first time ever, the public across England and Wales (excluding London) will elect a police and crime commissioner. You can’t fail to notice the intense pink used in their election information. Do you think are after the female vote?…

nike’s ambush marketing at the london 2012 games through the use of colour

If you watched the London 2012 Games this summer there is every chance you saw flashes of neon yellow on the track, worn by many athletes from many countries. (Day 10 into my 30 blogs in 30 days challenge!)

colour in communication… transport for london clever use of colour

I came across this ad in the Evening Standard (a free UK newsletter). I was immediately drawn to how colour and design was used to convey a message without the need for words. (Day 6 into my 30 blogs in 30 days challenge!)