colour in communication

Four Fab Reasons to Rethink Your Business Brand Colours

1. Attracting the Wrong Type of Customer/Client Not getting the customers you want? Attracting the wrong type of customer? Worst still, not attracting any? Want to attract the right customers and know how to use colour as your silent sales force?

recognise these brands by their colours alone?

This month’s brand blog I thought I’d try a little game to demonstrate how we can recognise brands by colour alone. Even if we haven’t bought anything from these major brands, through marketing and advertising we still have them stored in our subconscious memory. We only have to walk down the street or drive on the…

Unlock your brand attraction using colour psychology

Are you a start-up or an established brand? Do you want to attract your ideal customers? You can create brand attraction. You can create the emotional connection between your brand and customers. Colour is that all-important emotional connector.

The serious ‘selling power’ of colour

You may think colour is just child’s play. You may think colour is just a visual experience. In fact, colour is an incredibly powerful phenomenon used to influence us every day of our lives. It can influence our mood, behaviour and feelings; making us move quickly, feel relaxed, take action, eat more and spend more.…

the colour of love…

For centuries now St. Valentine’s Day has come to symbolise the day of love expressed through gifts such as flowers, chocolates and heart-felt notes. Colour plays a significant role on this day, often communicating the very message the giver may be unable to express. Have you ever wondered what message the colour is communicating? It…

How to Gain an Advantage for Your Small Business through Colour

You may think big businesses have all the competitive advantages in marketing? What if I told you there was one thing that you as a small business could gain advantage over them? And that’s colour.

in the press… the importance of branding for mobile therapists

Looks are important in the beauty industry, but if you haven’t got a salon to express your business’ identity, how do you get your message across? In the latest edition of the Vitality magazine (for therapists worldwide) check out my interviewed by Clare Wilson, along with two other branding specialists, on the importance of branding for…

business branding… evolution or revolution

Have you ever found yourself looking at your business branding and thinking it’s time for an overhaul, a reassessment or a refresh? Your business could just be in evolution or revolution mode.

business branding… are your business brand colours in alignment with your brand message?

If there’s one thing business owners have in abundance it’s their passion – their belief in what they’re doing. They really want their brand to give the right impression knowing that first impressions count. When we pick up a business card or a brochure, or look at an advert or a store window, colour is…

silent branding & why business owners need to listen up

If you were in London earlier this year, you may have heard of Selfridges (the iconic UK department store) ‘No Noise’ project. This is where they and other well-known brands removed their logos from their products, symbolically ‘de-branding’ their products. Their aim was to create a ‘quiet shop’ offering customers a carefully selected range of…