colour in communication
Most businesses, no matter what the size, will come to that evolutionary point known as the ‘rebrand’. As the business owner, you may find you have come to this decision because you have realised you aren’t attracting your ideal clients. Perhaps you feel you have outgrown your business, maybe you’ve inherited the business, or…
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If you were listening to the radio yesterday morning, chances are, you may have heard me along with client Hina Sharma, Head of Brand & Content Development Europe Pitney Bowes, being interviewed. We were on a bit of a radio interview marathon – on 15 radio stations across the UK, from BBC Guernsey all the way…
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Whether we realise it or not, whenever we buy anything, it’s based on an emotional reason, which we later justify on performance or price. This is because we like to think of ourselves as logical beings. But really, we buy because of an emotional want, a need, or a desire.
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One of the first questions I ask my clients who are either starting a business or re-branding, way before we even look at brand colours, is why did they decide to go into business, what is their Big Why. Surprisingly most say it isn’t something they even thought of.
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What an exciting day… after working for the past several months with client 3M Post-it, the creators of Post-it, I revealed the results of our nationwide research findings in no less than 11 radio interviews.
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Did you know that colour is the first thing our brain registers before words or shapes? In fact, up to 85% of the initial perception of your business brand or product is based on colour alone. [1]
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fab Women in Business magazine is the UK’s only magazine aimed at business women running or wanting to run their own business. And they have just released their 1st Birthday issue! I was delighted to interviewed by Kate Miranda (a fellow Australian) for this special birthday issue on Colour psychology and your brand.
Read MoreColour Makes People Happy… Well with a store name like that I just had to check it out. To be honest I’d come across this store back in 2010 reading an article in the Daily Candy blog, but it was only after reading a couple of articles late last year that I promised myself a…
Read MoreValentine’s Day is soon upon us. And if you want to get your love colour language spot on whether in the clothes you wear, the flowers you give or even decorating your store or office, do you know what you’re really saying….? If you want to instantly attract then the way to do this is…
Read MoreIt’s the end of another year and I’m always excited to see which blogs were the most popular with my readers. Checking Google Analytics below is the list of the 10 most popular posts. It’s really interesting to see what my blog readers found of interest. There’s a great mix of business interiors, business branding…
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