the colour of love…
For centuries now St. Valentine’s Day has come to symbolise the day of love expressed through gifts such as flowers, chocolates and heart-felt notes. Colour plays a significant role on this day, often communicating the very message the giver may be unable to express.
Have you ever wondered what message the colour is communicating? It may not be what you think…
Red has come to symbolise ‘I love you’ and this is nowhere more evident than on Valentine’s Day. Traditionally, it was the man who gave a gift to the one they loved, admired… desired. Looking at the psychology of red, given it’s the colour of masculine energy; it’s no surprise they are innately drawn to red.
Red affects us physically, it sends the pulse racing. It creates excitement and energy. When it comes to love, red communicates feelings of passion, lust… desire. In Western societies, the colour red has become so synonymous with Valentine’s Day it has taken on a symbolic, cultural meaning.
If you were looking to express your love other than using red, you could always try Apricot/Peachy tones or pink, both communicating a different kind of love.
Breaking with tradition
Breaking with tradition and shaking up the norm is freelance creative director Miss Cakehead, who is known for her attention-grabbing PR campaigns. She has teamed up with The Kraken Rum to set up Think Ink florist selling only black roses.
If you love the idea of black roses (expressing that avant garde, rebellious streak) you’ll need to be quick. Think Ink florist will only be in business for one day – Valentine’s Day (you’ll find them at Kingley Court, London).