colour psychology
Opaque Couche otherwise known as Pantone 448 C has won the ‘ugliest’ colour crown after Australian research agency GfK Bluemoon came up with the colour in response to the Australian government’s plain cigarette packaging policy.
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With 2022 drawing to a close, I thought I’d take a peek at which articles were the most read this year. Interestingly, there is a theme here – they all relate to the colour red. So here are the top five most read articles for 2022. Going from 5 to 1, they are… Number 5.…
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It’s been a long time in the making and now that it is finally ready, I am really excited to share with you a brand-new feature on my website – Find A Consultant page. This page highlights people from around the world who have been trained by me in applied colour and design psychology. It is still a growing…
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Today, Friday 30th September, is International Podcast Day. A celebration of the power of podcasts. So to celebrate, I thought I’d share with you some of my favourite podcasts that I’ve been interviewed on. Colourful podcasts ranging from wellbeing in the home, business branding, the many challenges of starting my business, and even a podcast…
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As an industry colour specialist, I’m often asked to share my thoughts on business branding, product colours and the multi-sensory experience. Recently, I was approached by fragrance company, Escentric Molecules, to comment on their recently updated brand packaging and to explore the idea – can we smell colour? If you’re not familiar with Escentric Molecules,…
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Chances are you’re seeing an iconic brand everyday whether that’s when you’re out shopping on the Internet browsing through a magazine. And it’s likely that you recognise that brand instantly through their brand colours. Imagine what would happen if the colours were to switch? Would our perception of the brand and our relationship to the…
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“Why do I have to dress in green and blue and grey, when I love red and pink and purple?” These are the words from 9 year old Ace, son of UK TV presenter Emma Willis. Emma admits on national TV she was ‘overwhelmed’ by the reaction to her son wearing pink – ‘He’s just…
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Another week another colourful podcast to share with you. I was invited by the prestigious Home Grown Club to give a talk at their members only event this month. Given the world has gone online this event is now a podcast. Good news is they have opened up their array of talks to the world…
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One of the exciting projects I’m working on at the moment is a collaboration with Boxx Creative and Michelin star chef Oliver Marlow to envisage a 2035 dining experience. It’s for this year’s Sleep & Eat virtual show and I recently wrote an article for them on the five reasons why colour psychology and behavioural design will shape the…
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Wellbeing – the buzzword on everyone’s radar. But what does it really mean to the creative community who are designing the future? Can intelligent use of colour unlock greater potential for the positive health and mental wellbeing of building occupants in a fast-paced always on digital world and if so how? If this sounds like…
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