colour psychology
If you haven’t seen it yet Elon Musk has rebranded Twitter, and the market isn’t happy about it. It’s not unusual for companies to do a rebrand or a brand refresh after a change of ownership and they want to put their stamp on the brand, they feel they have an outdated identity or they…
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These days there are thousands of designers in any industry, be it graphic design, interior design, product and textile design or styling. And with the internet, that means you are up against designers not just locally or even in your own country, but around the world. So that can leave you wondering, how do you…
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Have you noticed that everything comes in cycles whether that’s fashion or design styles, economic or political ideologies, music genres, lifestyle attitudes? It’s the same with colour. Colour has ebbed and flowed over the decades with some being full of colour and others where it was almost non-existent. This ebbed and flowed is tied to…
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There’s nothing like the buzz of Clerkenwell Design Week which was last week. It takes place annually in the Clerkenwell district of London, which is renowned for its concentration of design studios, architecture firms, and creative businesses. I love attending because it showcases the latest trends and innovations in the design industry, with a particular…
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Back in 2016 Opaque Couche, otherwise known as Pantone 448 C, won the ‘ugliest’ colour crown after Australian research agency GfK Bluemoon came up with the colour in response to the Australian government’s plain cigarette packaging policy. Think brand colours have no influence? The Australian government had put a ban in place preventing companies from…
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With 2022 drawing to a close, I thought I’d take a peek at which articles were the most read this year. Interestingly, there is a theme here – they all relate to the colour red. So here are the top five most read articles for 2022. Going from 5 to 1, they are… Number 5.…
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It’s been a long time in the making and now that it is finally ready, I am really excited to share with you a brand-new feature on my website – Find A Consultant page. This page highlights people from around the world who have been trained by me in applied colour and design psychology. It is still a growing…
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Today, Friday 30th September, is International Podcast Day. A celebration of the power of podcasts. So to celebrate, I thought I’d share with you some of my favourite podcasts that I’ve been interviewed on. Colourful podcasts ranging from wellbeing in the home, business branding, the many challenges of starting my business, and even a podcast…
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As an industry colour specialist, I’m often asked to share my thoughts on business branding, product colours and the multi-sensory experience. Recently, I was approached by fragrance company, Escentric Molecules, to comment on their recently updated brand packaging and to explore the idea – can we smell colour? If you’re not familiar with Escentric Molecules,…
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Chances are you’re seeing an iconic brand everyday whether that’s when you’re out shopping on the Internet browsing through a magazine. And it’s likely that you recognise that brand instantly through their brand colours. Imagine what would happen if the colours were to switch? Would our perception of the brand and our relationship to the…
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