colour talk – colour in branding & advertising
I’m delighted to be asked to speak at the Colour Collective UK’s October event Colour in Branding & Advertising – Palette to poster.
The Colour Collective UK is made up of a fabulous group of colour lovers and devotees based in the north of England. They are great at seeking out and bringing together an eclectic mix of design and industry people from different backgrounds that always makes for a really interesting series of thought provoking talks.
They have invited three speakers for their October event. They are local fashion icons Michael Owen who will be talking about how he harnessed the power of a single colour to tell his brand story and Mandy Barker discussing why she had to navigate the political aspects of pink for a recent client project. I’m really looking forward to hearing their experiences. And I’ll be sharing how my clients use colour to influence consumer decisions, and why.
The event is on at Northumbria University from 6pm–8pm on October 17th. To book your place all you need to do is sign up here.
More about Michael
Michael Owen ran five design, marketing, brand and digital marketing businesses, four of them concurrently, over a 20 year period. Clients ranged from startup brands to global forces such as Virgin Money. Michael’s businesses won over 70 awards around the world.
In 2016, after Michael had decided to close, merge or sell all agencies, he founded a luxury men’s accessories brand called Always Wear Red.
In this talk you’ll hear how a brand with global ambition is pinning everything on the physiological and psychological aspects of a single colour.
Michael will explain how this translates to graphic design, photography, videography, point of sale, modelling, HQ Interior design, copywriting and overall brand storytelling.
More about Mandy
Mandy is founder and creative director of Sail Creative. Mandy will be exploring the use of colour within her design work, focusing on a recent branding project branding for a female festival, in which Sail explored social connotations of the colour pink.
Pink is the color most often associated with charm, politeness, sensitivity, tenderness, sweetness, childhood, femininity and the romantic. It’s the most controversial shade on the colour wheel, inciting extreme reactions from adoration to abhorrence, sparking debate and even boasting an entire think tank dedicated to obliterating it.
The question was: do we reclaim it, or stay away from it? Mandy will share how Sail approached this research and influenced the branding colour.
More about Karen
Karen Haller is a leading international authority in the field of applied colour psychology, specialising in business branding, interiors, healthcare and wellbeing.
Having studied colour for over 20 years she understands how colour affects us, influences us and consults and teaches businesses and industry designers how they can use it to influence positive behaviour. She is currently writing her first book.
Colour is more than just a visual experience; it influences our purchasing behaviour. Karen will explain how companies can use the power of colour to draw people to their brand and she’ll share insights into how you can through colour alone attract or repel your ideal customers.
Don’t forget to book your seat all you need to do is sign up here: https://www.eventbrite.co.uk/e/palette-to-poster-colour-in-branding-advertising-tickets-49475518608.
Looking forward to seeing you there.