colour branding
Home Grown Next Era Podcast – Decoding Colour
Another week another colourful podcast to share with you. I was invited by the prestigious Home Grown Club to give a talk at their members only event this month. Given the world has gone online this event is now a podcast. Good news is they have opened up their array of talks to the world…
Read Morecolour talk – colour in branding & advertising
I’m delighted to be asked to speak at the Colour Collective UK’s October event Colour in Branding & Advertising – Palette to poster. The Colour Collective UK is made up of a fabulous group of colour lovers and devotees based in the north of England. They are great at seeking out and bringing together an…
Read MoreBusiness branding colours – 5 most frequently asked questions
It’s been a while since I wrote an article on colour and branding, but that hasn’t stopped the questions coming in. So I thought I’d share the top 5 most frequently ask questions here with you.
Read MoreFriday Late: Colour at the London Transport Museum
If you love colour and you’re in London on Friday night 9 September 2016 then you’ll want to head down to the London Transport Museum for their Friday Late: Colour event.
Read MoreIs this really the world’s ugliest colour?
Opaque Couche otherwise known as Pantone 448 C has won the ‘ugliest’ colour crown after Australian research agency GfK Bluemoon came up with the colour in response to the Australian government’s plain cigarette packaging policy.
Read Morethe brand colour dilemma
You only have to go into a department store, a supermarket or online to see the thousands of businesses catering to our every need, want and desire. When it comes to picking colours for your own business brand, have you ever found yourself wondering what colours to pick?
Read Morecolour can make or break your customer’s experience
Take a minute and think of three words to describe the impact of your brand colours. When I asked this question to my clients the words I most often hear are: exclusive, cutting edge, innovative, empathy, trust, quality, playful, fun…which makes it very clear that colour is more than just a visual experience; colour is…
Read MoreFour Fab Reasons to Rethink Your Business Brand Colours
1. Attracting the Wrong Type of Customer/Client Not getting the customers you want? Attracting the wrong type of customer? Worst still, not attracting any? Want to attract the right customers and know how to use colour as your silent sales force?
Read Moreit’s a wrap… colourful gift wrapping this Christmas
If you’re buying gifts for your clients and find yourself in a red and green wrapping paper rut… then great news, the choice of colours and design styles this year are endless. And… it’s actually a really great way to wrap up the year with one last flourish of brand awareness…
Read Morerecognise these brands by their colours alone?
This month’s brand blog I thought I’d try a little game to demonstrate how we can recognise brands by colour alone. Even if we haven’t bought anything from these major brands, through marketing and advertising we still have them stored in our subconscious memory. We only have to walk down the street or drive on the…
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