colour branding

What could happen if these famous brands swapped their iconic colours? – part 1

Chances are you’re seeing an iconic brand everyday whether that’s when you’re out shopping on the Internet browsing through a magazine. And it’s likely that you recognise that brand instantly through their brand colours. Imagine what would happen if the colours were to switch? Would our perception of the brand and our relationship to the…

karen haller standing behind a desk with colourful interior samples

Launching Karen Haller Behavioural Design Consultancy website

When I started working on my new consultancy website back in 2020, I didn’t realise the journey it would take me on, both personally and in my business. I knew my business had evolved a lot since my last website went live a few years ago, but it wasn’t until the first Covid lockdown that…

home grown next era podcast karen haller

Home Grown Next Era Podcast – Decoding Colour

Another week another colourful podcast to share with you. I was invited by the prestigious Home Grown Club to give a talk at their members only event this month. Given the world has gone online this event is now a podcast. Good news is they have opened up their array of talks to the world…

colour collective uk colour in branding & advertising talk karen haller

colour talk – colour in branding & advertising

I’m delighted to be asked to speak at the Colour Collective UK’s October event Colour in Branding & Advertising – Palette to poster. The Colour Collective UK is made up of a fabulous group of colour lovers and devotees based in the north of England. They are great at seeking out and bringing together an…

Business branding colours – 5 most frequently asked questions

It’s been a while since I wrote an article on colour and branding, but that hasn’t stopped the questions coming in. So I thought I’d share the top 5 most frequently ask questions here with you.

london transport museum friday late colour karen haller

Friday Late: Colour at the London Transport Museum

If you love colour and you’re in London on Friday night 9 September 2016 then you’ll want to head down to the London Transport Museum for their Friday Late: Colour event.

Is this really the world’s ugliest colour?

Opaque Couche otherwise known as Pantone 448 C has won the ‘ugliest’ colour crown after Australian research agency GfK Bluemoon came up with the colour in response to the Australian government’s plain cigarette packaging policy.

the brand colour dilemma

You only have to go into a department store, a supermarket or online to see the thousands of businesses catering to our every need, want and desire. When it comes to picking colours for your own business brand, have you ever found yourself wondering what colours to pick?

colour can make or break your customer’s experience

Take a minute and think of three words to describe the impact of your brand colours. When I asked this question to my clients the words I most often hear are: exclusive, cutting edge, innovative, empathy, trust, quality, playful, fun…which makes it very clear that colour is more than just a visual experience; colour is…

Four Fab Reasons to Rethink Your Business Brand Colours

1. Attracting the Wrong Type of Customer/Client Not getting the customers you want? Attracting the wrong type of customer? Worst still, not attracting any? Want to attract the right customers and know how to use colour as your silent sales force?