colour branding
Opaque Couche otherwise known as Pantone 448 C has won the ‘ugliest’ colour crown after Australian research agency GfK Bluemoon came up with the colour in response to the Australian government’s plain cigarette packaging policy.
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With 2022 drawing to a close, I thought I’d take a peek at which articles were the most read this year. Interestingly, there is a theme here – they all relate to the colour red. So here are the top five most read articles for 2022. Going from 5 to 1, they are… Number 5.…
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It’s been a long time in the making and now that it is finally ready, I am really excited to share with you a brand-new feature on my website – Find A Consultant page. This page highlights people from around the world who have been trained by me in applied colour and design psychology. It is still a growing…
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New Designers is the premier exhibition where graduating UK design students have the opportunity to showcase their creativity, ingenuity and their vision for the future of design. It’s where major companies, brands and designers come to seek out emerging talent and it’s also home of the Colour in Design Awards (CIDA). The Colour in Design…
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As an industry colour specialist, I’m often asked to share my thoughts on business branding, product colours and the multi-sensory experience. Recently, I was approached by fragrance company, Escentric Molecules, to comment on their recently updated brand packaging and to explore the idea – can we smell colour? If you’re not familiar with Escentric Molecules,…
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Chances are you’re seeing an iconic brand everyday whether that’s when you’re out shopping on the Internet browsing through a magazine. And it’s likely that you recognise that brand instantly through their brand colours. Imagine what would happen if the colours were to switch? Would our perception of the brand and our relationship to the…
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When I started working on my new consultancy website back in 2020, I didn’t realise the journey it would take me on, both personally and in my business. I knew my business had evolved a lot since my last website went live a few years ago, but it wasn’t until the first Covid lockdown that…
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Another week another colourful podcast to share with you. I was invited by the prestigious Home Grown Club to give a talk at their members only event this month. Given the world has gone online this event is now a podcast. Good news is they have opened up their array of talks to the world…
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I’m delighted to be asked to speak at the Colour Collective UK’s October event Colour in Branding & Advertising – Palette to poster. The Colour Collective UK is made up of a fabulous group of colour lovers and devotees based in the north of England. They are great at seeking out and bringing together an…
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It’s been a while since I wrote an article on colour and branding, but that hasn’t stopped the questions coming in. So I thought I’d share the top 5 most frequently ask questions here with you.
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