colour branding

the importance of colour in branding – why louboutin is seeing red

Do you recognise these shoes and its maker? The one and only Christian Louboutin.  The red sole has become so synonymous with the Christian Louboutin brand that you only have to see a flash of red to know it is the much coveted Louboutin. That’s the power of colour in a brand.  No logo, no…

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branding – why red & yellow is used by the fast food industry

When you think of red & yellow do any brands come to mind?… I’m guessing you thought of a fast food brand. That is because they predominantly used red and yellow? This isn’t by accident.  The feelings, the mood this combination of colours emits is perfect for their target market.

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do you know what message your branding colours are saying?

“People make a subconscious judgement about a person, environment or product within 90 seconds of viewing it. Between 62% and 90% of that assessment is based on colour alone” – The CCICOLOR-Institute Beyond the Words, why colour is important We are constantly processing information, looking for meaning to what we see. Before we had the…

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My new website is live!

Over the past several months I’ve ever so quietly been working with Top Left Design on my new website.   I wanted a website that could showcase the depth of my work, be interactive and be that little bit special, and I am really happy with the end result.

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