colour branding
This would have to be one of the best marketing coups. A company taking an iconic figure and moulding it to represent their brand. All through using their brand colour.
Back in April I wrote how Louboutin was suing YSL over copying their signature red sole. It is no surprise to see Tiffany & Co. have now come out supporting Louboutin that a colour can be trademarked.
When it comes to brand recognition through colour, you can’t go past the Royal Mail and their red mail boxes. Did you know the Royal mail post boxes were originally green? Proving difficult to spot, especially in the thick fog, in 1874 it was changed to red.
Paint companies are all about selling colour. So how do they make sure their colours attract the right customer target market and ultimately make those all important sales.
Given the global village we are now living in and how easy it is to get your products and services in front of a global market, have you stopped to consider the message your choice of colour may be saying to those from different cultures?
Australia’s health minister Nicola Roxon has unveiled the world’s toughest anti-tobacco bill which prevents companies from displaying their distinctive brand colours, along with their design and logo on cigarette packets with the aim to discourage the young from smoking.
You see a turquoise box and even before you see the name, you know it’s from Tiffany & Co., the world renowned New York City jewellery company. What woman wouldn’t go slightly giddy being presented with a blue box from Tiffany, knowing there will be an exquisitely beautiful gift inside? The classic Tiffany Blue Box® symbolises…
Following on from the business branding article I wrote about Louboutin seeing red over YSL, I thought I would look at his black shoes with the signature red soles and the feeling that combination of colours evokes in men and women. Christian Louboutin comments “The shiny red colour has no function other than to identify…