colour branding 8 - Karen Haller Behavioural Design

branding colour – how paint companies personalities shines through their paint colour names

Paint companies are all about selling colour. So how do they make sure their colours attract the right customer target market and ultimately make those all important sales.

colour branding – how choosing the wrong cultural colour can cost you sales

Given the global village we are now living in and how easy it is to get your products and services in front of a global market, have you stopped to consider the message your choice of colour may be saying to those from different cultures?

colour branding – australia’s proposed brand colour ban for cigarette giants

Australia’s health minister Nicola Roxon has unveiled the world’s toughest anti-tobacco bill which prevents companies from displaying their distinctive brand colours, along with their design and logo on cigarette packets with the aim to discourage the young from smoking.

social media branding – the colour psychology of blue

Why do the big three social networking sites Facebook, Twitter and LinkedIn all use blue as their branding colour? Is this a coincidence or clever branding?

colour branding – tiffany blue increases brand recognition

You see a turquoise box and even before you see the name, you know it’s from Tiffany & Co., the world renowned New York City jewellery company. What woman wouldn’t go slightly giddy being presented with a blue box from Tiffany, knowing there will be an exquisitely beautiful gift inside? The classic Tiffany Blue Box® symbolises…

personal branding – what statement are you making wearing red & black?

Following on from the business branding article I wrote about Louboutin seeing red over YSL, I thought I would look at his black shoes with the signature red soles and the feeling that combination of colours evokes in men and women. Christian Louboutin comments “The shiny red colour has no function other than to identify…

the importance of colour in branding – why louboutin is seeing red

Do you recognise these shoes and its maker? The one and only Christian Louboutin. The red sole has become so synonymous with the Christian Louboutin brand that you only have to see a flash of red to know it is the much coveted Louboutin. That’s the power of colour in a brand. No logo, no…

branding – why red & yellow is used by the fast food industry

When you think of red & yellow do any brands come to mind?… I’m guessing you thought of a fast food brand. That is because they predominantly used red and yellow? This isn’t by accident. The feelings, the mood this combination of colours emits is perfect for their target market.

do you know what message your branding colours are saying?

“People make a subconscious judgement about a person, environment or product within 90 seconds of viewing it. Between 62% and 90% of that assessment is based on colour alone” – The CCICOLOR-Institute Beyond the Words, why colour is important We are constantly processing information, looking for meaning to what we see. Before we had the…

My new website is live!

Over the past several months I’ve ever so quietly been working with Top Left Design on my new website. I wanted a website that could showcase the depth of my work, be interactive and be that little bit special, and I am really happy with the end result.