colour branding
I had the absolute pleasure of attending the 4th annual Women Unlimited Conference on Friday, held at the British Library and attended by over 200 business women. This amazing event is the brainchild of Julie Hall, founder of Women Unlimited.
Read MoreBrands whose personality projects the qualities of red are outgoing, lively and energetic. They definitely want to get noticed!
Read MoreThe Ed Roberts Campus in Berkeley, California is the first structure of its kind in US. A non-profit community centre for the independent living & disabled rights movement. The designer’s brief was to create an “eye-catching, functional ramp structure … while avoiding an “institutional” appearance”.
Read MoreFollowing this month’s theme of Pantone’s colour of the year, I thought I’d look at how orange can be used in the business environment. So whether it’s your branding colour or not, there are still ways to incorporate orange into the workplace or your home office.
Read MoreWhat do you feel when you see a business using the colour orange. In the UK it has certainly has been given a bit of a bad rap. Here are three very different brands all using orange from the cheap and cheerful EasyJet, the hip mobile phone company Orange and the luxury goods brand Hermès.
Read MoreWhen you think about all the colours you wear or see others wear in the work environment, orange is probably the colour you are least likely to see. Why is that?
Read MoreThis would have to be one of the best marketing coups. A company taking an iconic figure and moulding it to represent their brand. All through using their brand colour.
Read MoreBack in April I wrote how Louboutin was suing YSL over copying their signature red sole. It is no surprise to see Tiffany & Co. have now come out supporting Louboutin that a colour can be trademarked.
Read MoreWhen it comes to brand recognition through colour, you can’t go past the Royal Mail and their red mail boxes. Did you know the Royal mail post boxes were originally green? Proving difficult to spot, especially in the thick fog, in 1874 it was changed to red.
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