personal branding colours…. what are you saying when you wear orange
Combining lively, stimulating red and the fun, cheerful yellow you get orange. A colour that represents physical comfort and plentiful abundance, joy, stimulating conversation and playfulness.
Given its fun, playful nature its not surprising orange is not often worn in the business environment. Negatively, orange can come across as frivolous and not taking things seriously. Probably not the impression you want to make, unless of course you have a job that is all about fun, social interaction and playfulness.
EasyJet, the UK budget airline have chosen orange as their primary brand colour. Regardless of your view of the company’s service, when it comes to colour psychology their orange uniforms communicates friendliness, helpfulness and being approachable. The message can easily get muddled and the negative effects of a brand’s colour can be felt if the service experienced doesn’t correspond with the positive qualities of their brand colour.
an orange for everyone
this isn’t to say you shouldn’t wear orange. Like any colour, wearing the right tone for you and knowing the effect the colour has on you and how others may respond to you, you’ll know which situations to wear it.
Orange varies from the softer, more gentle, subtle hues such as peach, apricot through to pumpkin and Pantone’s colour for 2012, the vivid, vibrant Tangerine Tango. Interestingly, peach and apricot has a hint of pink, communicating the additional feelings of sensuality, but that’s a blog post for another day …
a bit of fun
if you want to add a bit of fun to your working day think about wearing orange accessories such jewellery, a handbag, shoes, a tie or a scarf… and if you want to keep it under wraps why not add a touch of orange in your underwear…
How do you feel when you wear orange? How do you feel when you feel others wearing orange?