did you know there were eleven basic colour terms?

When Brent Berlin and Paul Kay introduced basic colour terms in their 1969 book ‘Basic color terms: Their Universality and Evolution’, it was the start of a new way of thinking about colour terms and colour naming. (Day 3 into my 30 blogs in 30 days challenge!)

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valentine’s day… what is the colour of love?

Red has come to symbolise ‘I love you’ and this is nowhere more evident than on Valentine’s Day. Traditionally, it is the man who will give a gift for the one they love, admire… desire.  Given red is the colour of masculine energy, it’s no surprise red is the most popular choice of colour.

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business branding colour … meaning of orange

What do you feel when you see a business using the colour orange. In the UK it has certainly has been given a bit of a bad rap. Here are three very different brands all using orange from the cheap and cheerful EasyJet, the hip mobile phone company Orange and the luxury goods brand Hermès.

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