and the pantone colour for 2012 is… tangerine tango
I always get excited at the end of the year as I know the major forecasting companies are about to announce their colours for the coming year. For 2012 I’m looking at Pantone and I’m not at all surprised by their predication.
not for the faint hearted
For 2012 Pantone has chosen orange. And not just any orange, but a vibrant reddish orange they call Tangerine Tango. This colour is definitely not for the faint hearted. This colour is bright, lively, vibrant and full of energy. Be warned, there is no rest or respite with this hue!
Colour predications are based on many influencing factors, including economics, social, and political. Pantone could have played it safe with a subtle, gentle tone to steer us gently through these uncertain times. But instead it appears they decided to just go for it and provide the ‘energy boost we need to recharge and move forward’!
positive psychological qualities
orange is a combination of both red and yellow. Yellow positively communicates fun, happiness, cheerful and optimism. Red’s positive qualities express energy, stamina, strength and excitement.
When you have orange you get a combination of these qualities to produce a colour that is warm, friendly, fun and playful.
Too much orange or using the wrong tone in combination with other colours and it can begin to appear a bit frivolous, not taking things seriously.
Depending on the strength of the colour it will influence the intensity of the psychological qualities. You will experience a very different feeling when you look at Pantone Tangerine Tango compared to that of soft orange such as peach or apricot or even an autumnal pumpkin orange.
Tangerine Tango is perhaps one of those Marmite colours. You’re either going to love it or hate it. What’s your verdict?
Image credit: Pantone