colour branding
The bonus of branded uniforms means every interaction a member of staff has with customers, and the general public is an opportunity to gain additional brand exposure. For some businesses, there are additional considerations which lead to the introduction of additional colours.
When you choose a colour or colours for your brand, do you know what they are saying? Businesses that choose yellow as their primary brand colour, are they all expressing a personality of happiness, optimism and friendliness? And when yellow is incorporated with another colour or colours, you can completely change the meaning of your brand identity…
If you watched the UK apprentice on Wednesday night you would have seen Tom Gearing and Ricky Martin go through to the final for winning this week’s task. The brief was to create an affordable luxury product range. They were then asked to present their range, along with their business model, to Lord Sugar and to…
Companies who have a staff uniform are looking to gain maximum brand recognition and brand awareness, and it helps the staff be easily identifiable. Those companies who wear pink uniforms are looking to instil the feeling of being helpful in a caring, nurturing way. This not only instils these positive characteristics in their staff but…
A great way to increase brand recognition is by using your brand colour within your client face areas within your store, boutique or office interiors.
When I started researching for this article, I didn’t realise I would find so many businesses that use pink as their main branding colour. On one hand this may reflect an increase in women going into business or more female related services. On the other hand I did find it surprising given the back lash…
Little girls love the colour pink. Mothers either love it or hate it; so much so they will either buy everything for their daughter as long as it’s pink or avoid it like the plague.
Last night I had the pleasure of being interviewed by Kenny Jones from Talk Radio Europe, based in sunny Spain. Kenny had scheduled me in to speak for 20 minutes but before we realised, it was 40 minutes later…
Building brand awareness is just as important for small businesses as it is for the major brands. A great way to increase brand recognition is through your customer facing business interiors whether that is a store, boutique or office. Create an interior that projects your brand’s personality and message. To not do this you will…
Not something you see every day, a major brand taking the decision to remove their own branding colours from their own products. The Guardian reported Tesco ‘has ditched its blue-and-white striped Value label in favour of a new softer brand’ as a way of trying to ‘relieve consumers of the embarrassment of buying the cheapest…