business interiors – the colour pink. how to use your brand colour in the workplace
Karen Haller
A great way to increase brand recognition is by using your brand colour within your client face areas within your store, boutique or office interiors.
colour balance
I’m not suggesting to cover every surface in pink, far from it. It is all about reflecting the personality of your business and using colour placement and proportion carefully. Take care when selecting other supporting colours as they will also have their own psychological properties. You could, inadvertently create a completely different mood to the one you intended.
colour creep
What can easily happen when applying branding colours to different mediums and surfaces is colour creep – not staying with same tone of colour can actually damage your brand image. Imagine if Tiffany & Co. used a different tone of blue in their stores, packaging, website etc, would they be the instantly recognisable, trusted brand they are today?
Business Interiors - Mary Kay using their brand colour as an accent with subtleness and placement | Image: Besttopdesign.com
- Business Interiors – T-Mobile using their pink brand colour as visual cue | Image: Krazykritter
- Business Interiors – A leading fashion, design and lifestyle brand choosing a complete saturation of colour | Image: blog.eoffice.net
Business Interiors - Boutique exterior is painted using primary brand colour and used as an accent colour in the interior | Image: Peggy Porschen Cakes
To discover the positive and negative psychological qualities of the colour pink read my blog post colour psychology … the meaning of pink.
Does your business have the personality to carry off pink?
To find out more about the effects colour has on your brand download my free e-book 7 mistakes most business owners make with their branding colours.
Images: besttopdesign.com, Krazykritter, blog.eoffice.net
