business branding
I am often asked by designers and other creative professionals how they can bring colour and design psychology into their work in a practical way. It usually comes from those who create intuitively. They love the creative flow yet things can feel a bit tricky when a client asks them to explain their decisions. You…
I was interviewed on a podcast aimed at interior designers, and during our conversation the host mentioned that she uses colour psychology in her design work. Curious about her sources, I asked where she’d learned about it. Her reply was simple: “I just Google colour psychology.” This isn’t the first time I’ve heard this and…
Over the past few years, Applied Colour & Design Psychology has become a sought-after specialism in the creative and design world. As more industries recognise the need for human-centred and nature-led design, the role of colour is evolving beyond aesthetics to become a crucial tool in shaping experiences, emotions, and behaviours. Professionals are realising there…
As 2024 draws to a close, I always enjoy reflecting on the articles that resonated most with readers this year. From The Not-So-Unexpected Red Theory and questioning whether it’s time to say goodbye to grey in the office, to neurodiversity shaping the future of workplace design, the balance between sustainability and colour trends, and the…
With 2023 drawing to a close, I thought I’d take a peek at which articles were the most read this year. While last year they all related to the colour red, this year it’s an eclectic mix from how colour can bring joy, the rise of nature-led trends, the ‘world’s’ ugliest colour to Twitter’s rebrand…
If you haven’t seen it yet Elon Musk has rebranded Twitter, and the market isn’t happy about it. It’s not unusual for companies to do a rebrand or a brand refresh after a change of ownership and they want to put their stamp on the brand, they feel they have an outdated identity or they…
With 2022 drawing to a close, I thought I’d take a peek at which articles were the most read this year. Interestingly, there is a theme here – they all relate to the colour red. So here are the top five most read articles for 2022. Going from 5 to 1, they are… Number 5.…
Today, Friday 30th September, is International Podcast Day. A celebration of the power of podcasts. So to celebrate, I thought I’d share with you some of my favourite podcasts that I’ve been interviewed on. Colourful podcasts ranging from wellbeing in the home, business branding, the many challenges of starting my business, and even a podcast…
As an industry colour specialist, I’m often asked to share my thoughts on business branding, product colours and the multi-sensory experience. Recently, I was approached by fragrance company, Escentric Molecules, to comment on their recently updated brand packaging and to explore the idea – can we smell colour? If you’re not familiar with Escentric Molecules,…
Chances are you’re seeing an iconic brand everyday whether that’s when you’re out shopping on the Internet browsing through a magazine. And it’s likely that you recognise that brand instantly through their brand colours. Imagine what would happen if the colours were to switch? Would our perception of the brand and our relationship to the…