business branding

karen haller standing behind a desk with colourful interior samples

Launching Karen Haller Behavioural Design Consultancy website

When I started working on my new consultancy website back in 2020, I didn’t realise the journey it would take me on, both personally and in my business. I knew my business had evolved a lot since my last website went live a few years ago, but it wasn’t until the first Covid lockdown that…

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home grown next era podcast karen haller

Home Grown Next Era Podcast – Decoding Colour

Another week another colourful podcast to share with you. I was invited by the prestigious Home Grown Club to give a talk at their members only event this month. Given the world has gone online this event is now a podcast. Good news is they have opened up their array of talks to the world…

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colour collective uk colour in branding & advertising talk karen haller

colour talk – colour in branding & advertising

I’m delighted to be asked to speak at the Colour Collective UK’s October event Colour in Branding & Advertising – Palette to poster. The Colour Collective UK is made up of a fabulous group of colour lovers and devotees based in the north of England. They are great at seeking out and bringing together an…

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newsletter aug 2016 business branding colours faq

Business branding colours – 5 most frequently asked questions

It’s been a while since I wrote an article on colour and branding, but that hasn’t stopped the questions coming in. So I thought I’d share the top 5 most frequently ask questions here with you.

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newsletter june 2015 the brand colour dilemma banner

the brand colour dilemma

You only have to go into a department store, a supermarket or online to see the thousands of businesses catering to our every need, want and desire. When it comes to picking colours for your own business brand, have you ever found yourself wondering what colours to pick?

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newsletter apr 2015 colour can make or break your customers experience banner

colour can make or break your customer’s experience

Take a minute and think of three words to describe the impact of your brand colours. When I asked this question to my clients the words I most often hear are: exclusive, cutting edge, innovative, empathy, trust, quality, playful, fun…which makes it very clear that colour is more than just a visual experience; colour is…

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newsletter oct 2014 recognise these brands by their colours alone banner

recognise these brands by their colours alone?

This month’s brand blog I thought I’d try a little game to demonstrate how we can recognise brands by colour alone. Even if we haven’t bought anything from these major brands, through marketing and advertising we still have them stored in our subconscious memory. We only have to walk down the street or drive on the…

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newsletter sept 2014 unlock your brand attraction using colour psychology banner

Unlock your brand attraction using colour psychology

Are you a start-up or an established brand? Do you want to attract your ideal customers? You can create brand attraction. You can create the emotional connection between your brand and customers. Colour is that all-important emotional connector.

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newsletter feb 2014 how to gain an advantage for your small business through colour

How to Gain an Advantage for Your Small Business through Colour

  You may think big businesses have all the competitive advantages in marketing? What if I told you there was one thing that you as a small business could gain advantage over them? And that’s colour.

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most popular blog posts 2013.

most popular colour blog posts for 2013 are…

It’s the end of another exciting year and I’m always intrigued to see which blogs were the most popular with my readers.  Taking a peek at my Google Analytics reveals the top 10 most popular colour posts. It’s really interesting to see what my blog readers found of interest. Most popular by far were the…

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