pink

What do we think about Pantone’s Viva Magenta?

Pantone have released their Colour of the year for 2023. It’s called Viva Magenta but more about that colour name later. In their official release they begin by welcoming us to the Magentaverse (yes, their play on the Metaverse.) And then they go onto say… “Viva Magenta 18-1750 vibrates with vim and vigour. It is…

Boys can like pink too

“Why do I have to dress in green and blue and grey, when I love red and pink and purple?” These are the words from 9 year old Ace, son of UK TV presenter Emma Willis. Emma admits on national TV she was ‘overwhelmed’ by the reaction to her son wearing pink – ‘He’s just…

Who ignited our love affair of pink?

Over the past decade or two there’s been quite a lot of pink bashing. There are even pink trashing websites. I’ve always champion pink because I’ve felt it got an undeservedly bad rap. When journalists would call up and ask for my opinion and I’d say I’m pro pink, they would thank me for my…

Embrace the feel good power of pink

Pink is having its moment in the fashion spotlight this season. From palest rose to deep magenta: pink is everywhere we look this spring. I’ve been working with Pink Lady® apples and what a year for pink it’s been so far!

Why women need to reclaim their relationship with pink

As a colour psychology specialist, one of the things I love to do is to observe the impact that colour choices have on our behaviour both as individuals but also as a society. When you become aware that colour has this kind of impact, you’ll become even more aware of the colours you choose to…

What’s behind Pantone’s dual colour of the year

At the beginning of every year we find ourselves awash with countless colour trend predictions, forecasts and colour of the year. This year was no exception, but there was one unusual thing that caught everyone by surprise – for the first time one company announced dual colours of the year.

Pink used as pawn in ‘aggressive gender segregation’

The pink and blue debate is back in the media today with the Daily Telegraph, Daily Mail and The Times picking up on the story. I’m sure Jenny Willott, the UK Consumer Affairs minister sees it not just about the colour. There are actually two things going on here. Toy (object) + colour = gender stereotyping.

thomas pink jermyn street store, london.

Thomas Pink… Personally Pink campaign

On Saturday I had the absolute pleasure of working with Thomas Pink, the exclusive men’s tailors, as their colour psychology expert as part of their ‘Personally Pink’ campaign.

colour psychology… will having pink in my brand put men off?

Another great colour question from one of my Twitter followers, Emma Sutton @lightthespark. She asks “Will having pink in my brand put men off? (questions for your 30 day challenge)” (Day 27 into my 30 blogs in 30 days challenge!)

bbc radio wales interview… do men who wear pink shirts really earn more?

Today’s blog is my surprise call from BBC Radio Wales this morning wanting to hear my thoughts on an article featured in today’s Daily Mail entitled ‘The power of pink: Men who wear shirts of that colour earn £1,000 a year more than those who don’t’ (Day 22 into my 30 blogs in 30 days…