business interiors – the colour blue. How to use your brand colour in the workplace
Building brand awareness is just as important for small businesses as it is for the major brands. A great way to increase brand recognition is through your customer facing business interiors whether that is a store, boutique or office.
Create an interior that projects your brand’s personality and message. To not do this you will be missing out on an important marketing opportunity and it could negatively affect your brand.
Barclays Bank use the same tone of blue for their branding no matter where in the world their office is, leaving no confusion who they are. Using exactly the same colour tone will subliminally increase brand awareness and recognition.
Here is another way Barclays have chosen to use their brand colour; on a subconsciously level through an art installation at their Head Quarters.
too much blue
If too much of a single colour is used, as in this example, the negative psychological effects could, over time be felt. Incorporating a psychologically harmonious colour scheme along with sound interior design principals will create an overall practical and cohesive space.
If you want to create an atmosphere of calm, creative thinking, a place where you can focus and concentrate, then consider an injection of blue. There are many variations of blue so pick one that resonates with you and will support your needs.
To discover the positive and negative psychological qualities of the colour blue read my blog post colour psychology … the meaning of blue.
Does your business have the personality to carry off blue?