business interiors – the colour purple. How to use your brand colour in the workplace
When it comes to your client facing areas in your office, you will want to create an interior that projects your brand’s personality and message. To not do this you will be missing out on an important marketing opportunity and it could negatively affect your brand.
In this example I’m looking at Yahoo! whose primary brand colour is purple. Does Yahoo! embody the psychological qualities of purple – do they see themselves as a luxury, high quality brand? It would be interesting to find out why they choose this colour.
As you can see Yahoo! doesn’t leave any doubt as to who they are. Right from the moment you see their brand logo and colour at their driveway entrance.
In the Japan office they use their branding colours not only in their client facing reception areas, they have also decided to use it in the back office areas too. This leaves the staff in no doubt who they are working for whilst further instilling the brand’s values on an unconscious level . There’s even a branded pool table.
It appears from these images a variety purple tones are being used. “Having a consistent brand colour palette will create long lasting brand colour recognition clues that impacts your customers on an unconscious level. You could even inadvertently find you are projecting a completely different set of brand values from those you want potential customers to associate with your business.” – extract from ‘7 Most Common Mistakes Business Owners Make with Their Branding Colours’.
If you want to create an atmosphere of tranquillity, where you can have a workspace that allows for introspection and quiet contemplation, then consider an injection of purple. There are many variations of purple so pick one that resonates with you.
To discover the positive and negative psychological qualities of the colour purple read my blog post colour psychology … the meaning of purple.
Does your business have the personality to carry off purple?