did you know there were eleven basic colour terms?

When Brent Berlin and Paul Kay introduced basic colour terms in their 1969 book ‘Basic color terms: Their Universality and Evolution’, it was the start of a new way of thinking about colour terms and colour naming. (Day 3 into my 30 blogs in 30 days challenge!)

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colour psychology… psychic purple

I was asked by a client of mine @joannapieters “[I] worked in the new age sector for a bit, was always told purple was the psychic colour. Curious about nature of purple and why?” (Day 2 into my 30 blogs in 30 days challenge!)

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business branding colour … meaning of purple

Purple or violet is a combination of the power, energy and strength of red with the integrity and truth of blue. Psychologically purple presents luxury and quality. However, use the wrong tone of purple and it’s the colour that can make a brand look cheap and tacky quicker than any other colour.

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