personal branding colours…. what are you saying when you wear purple

Karen Haller 01
Karen Haller

Personal branding colours – Semperey purple fashion. This will open a new browser window.

If one colour oozes opulence, decadence and luxury it has to be purple.   No surprise it was favoured by early royalty. Given they saw themselves as God’s representatives on earth, purple communicates, on a psychological level, a connection with the higher spiritual self.

When it comes to colour symbolism purple has long been associated with royalty and wealth. A became a status symbol. As the Colour Expert for Semperey Magazine, I wrote an article on the Colour of Royalty and you can view the full article below.

Personal branding colours – Semperey colour of royalty - purple. This will open a new browser window.

colour psychology – positive energy
Purple (correctly termed violet), has the shortest wavelength and is the last visible wavelength we see, creating associations to the higher realms of the universe and beyond. Purple is the colour that can help you reconnect with your higher self, your intuition? We associate it with spiritual awareness which is why it is a colour favoured by those following a spiritual vocation or when mediating.  It’s a colour for quiet contemplation.

Just be aware negatively, purple can come across as being too introspective you may find yourself spending a lot of time ‘navel gazing’. It would be easy to lose touch with reality. Using the wrong tone can communicate cheap and nasty, faster than any other colour.

a purple for everyone
Purple comes in a variety of tones such as lavender, aubergine, mauve, lilac, violet and royal purple. Like any colour, it’s important to wear the right tone of purple, the right proportion and know the effects it has in combination with the other colours you are wearing. Knowing the effect this has on you and how others may respond to you, you’ll know which situations to wear it.

How do you feel when you wear purple? How do you feel when you see others wearing purple?

Images courtesy of Semperey Magazine

If you enjoyed reading this post you may also be interested in Colour Psychology – the meaning of purple and other  Personal Branding posts.

Share the knowledge


  1. Wendy Kerr on April 5, 2012 at 7:59 am

    I love purple when I wear it. It does make me feel more special than when I wear black – which is my staple. Recently I have shifted my brand’s dominant colour from orange to our purple (I have red, purple and orange in my logo), so what does that say about me and my business?
    I would love to know!

    • admin on April 6, 2012 at 10:16 am

      Hi Wendy,

      Great that you feel the difference when wearing different colours – that’s great awareness.

      In regards to your brand colours, without knowing your business brand’s personality I wouldn’t be able to confirm whether these are the right colours, and just as important the right combination of colours and the right tone of colours to give the right message.

Leave a Comment