branding identity through colour… royal mail’s iconic red mail box
When it comes to brand recognition through colour, you can’t go past the Royal Mail and their red mail boxes.
Did you know the Royal mail post boxes were originally green? Proving difficult to spot, especially in the thick fog, in 1874 it was changed to red.
Although red is not the most visible colour in daylight (yellow is), having the longest wavelength, red appears to be nearer than it is and therefore it grabs our attention first. Red says ‘look at me’, making the red mail post boxes very easy to spot.
Royal Mail has very strict guidelines when it comes to its branding colours. All Royal Mail letter boxes must be painted in standard red and black livery. And by adhering to specific colour codes dilution of brand colour is minimised, a common problem most brands face.
No colour variation is allowed. The only exception is for very exceptional circumstances where there are genuine historical reasons, such as the use of green and black livery for some early boxes or Air Force blue for surviving George VI airmail boxes. Interestingly, light blue is the most visible colour at night.
What other brands do you notice or stand out for you because of their brand colours?