in the news… brand colour battle continues with tiffany & co. backing louboutin’s red
Back in April I wrote how Louboutin was suing YSL over copying their signature red sole. It is no surprise to see Tiffany & Co. have now come out supporting Louboutin that a colour can be trademarked.
So why has Tiffany & Co. decided to file a brief in support of Louboutin? Tiffany & Co. regard their brand colour to be such an integral part of their branding, they went to great lengths to protect this by trademarking their famous Tiffany Blue.
If Louboutin lose their case, not only will Tiffany’s trademarked colour be in jeopardy, but all brands who have trademarked their colours.
The reason why the judge denied a preliminary injunction against YSL is because the YSL shoes in question come in a myriad of coloured soles, not just red. There is no denying that Louboutin wasn’t the first one to create the red sole shoe. King Louis XIV wore red sole shoes in the 1600s and we all know about Dorothy’s ruby red shoes in the Wizard of Oz.
It will be interesting to see how this landmark case plays out as it could have repercussions for many well known brands and their trademark colours.