recognise these brands by their colours alone?

newsletter oct 2014 recognise these brands by their colours alone banner

This month’s brand blog I thought I’d try a little game to demonstrate how we can recognise brands by colour alone. Even if we haven’t bought anything from these major brands, through marketing and advertising we still have them stored in our subconscious memory. We only have to walk down the street or drive on the…

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colour branding – tiffany blue increases brand recognition

You see a turquoise box and even before you see the name, you know it’s from Tiffany & Co., the world renowned New York City jewellery company. What woman wouldn’t go slightly giddy being presented with a blue box from Tiffany, knowing there will be an exquisitely beautiful gift inside?  The classic Tiffany Blue Box® symbolises…

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