colour in communication

Survey by 3M Post-it reveals the colours of a nation

What an exciting day… after working for the past several months with client 3M Post-it, the creators of Post-it, I revealed the results of our nationwide research findings in no less than 11 radio interviews.

Business branding… does colour really matter?

Did you know that colour is the first thing our brain registers before words or shapes? In fact, up to 85% of the initial perception of your business brand or product is based on colour alone. [1]

fab women in business feature… colour psychology and your brand

fab Women in Business magazine is the UK’s only magazine aimed at business women running or wanting to run their own business. And they have just released their 1st Birthday issue! I was delighted to interviewed by Kate Miranda (a fellow Australian) for this special birthday issue on Colour psychology and your brand.

colour makes people happy… and so says simon march

Colour Makes People Happy… Well with a store name like that I just had to check it out. To be honest I’d come across this store back in 2010 reading an article in the Daily Candy blog, but it was only after reading a couple of articles late last year that I promised myself a…

What’s your colour of love…?

Valentine’s Day is soon upon us. And if you want to get your love colour language spot on whether in the clothes you wear, the flowers you give or even decorating your store or office, do you know what you’re really saying….? If you want to instantly attract then the way to do this is…

most popular blog posts for 2012

It’s the end of another year and I’m always excited to see which blogs were the most popular with my readers. Checking Google Analytics below is the list of the 10 most popular posts. It’s really interesting to see what my blog readers found of interest. There’s a great mix of business interiors, business branding…

australia’s cigarette ‘plain packaging’ laws is anything but plain

Yesterday, 1st December, Australia became the first country in the world to have a law come into effect forcing tobacco firms to sell cigarettes in plain packets. This was to remove any ‘perceived’ glamour from smoking and prevent young people from taking up smoking.

children in need’s pudsey bear… yellow the colour of happiness

Were you one of the millions watching the BBC’s Children in Need last night? What a fantastic charity. I love how they focus on making a difference to the lives of disadvantaged children and young people in the UK. You can’t help but notice their main brand colour. You only have to look at the charity’s mascot…

police and crime commissioner elections… do you think they are after the female vote?

Today, Thursday 15th November is the day for the Police and Crime Commissioner elections. For the first time ever, the public across England and Wales (excluding London) will elect a police and crime commissioner. You can’t fail to notice the intense pink used in their election information. Do you think are after the female vote?…

nike’s ambush marketing at the london 2012 games through the use of colour

If you watched the London 2012 Games this summer there is every chance you saw flashes of neon yellow on the track, worn by many athletes from many countries. (Day 10 into my 30 blogs in 30 days challenge!)