colour can make or break your customer’s experience

newsletter apr 2015 colour can make or break your customers experience banner

Take a minute and think of three words to describe the impact of your brand colours. When I asked this question to my clients the words I most often hear are: exclusive, cutting edge, innovative, empathy, trust, quality, playful, fun…which makes it very clear that colour is more than just a visual experience; colour is…

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recognise these brands by their colours alone?

newsletter oct 2014 recognise these brands by their colours alone banner

This month’s brand blog I thought I’d try a little game to demonstrate how we can recognise brands by colour alone. Even if we haven’t bought anything from these major brands, through marketing and advertising we still have them stored in our subconscious memory. We only have to walk down the street or drive on the…

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The serious ‘selling power’ of colour

newsletter march 2014 the serious 'selling power' of colour banner

You may think colour is just child’s play. You may think colour is just a visual experience. In fact, colour is an incredibly powerful phenomenon used to influence us every day of our lives. It can influence our mood, behaviour and feelings; making us move quickly, feel relaxed, take action, eat more and spend more.…

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most popular colour blog posts for 2013 are…

most popular blog posts 2013.

It’s the end of another exciting year and I’m always intrigued to see which blogs were the most popular with my readers.  Taking a peek at my Google Analytics reveals the top 10 most popular colour posts. It’s really interesting to see what my blog readers found of interest. Most popular by far were the…

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