colour branding
Have you ever found yourself looking at your business branding and thinking it’s time for an overhaul, a reassessment or a refresh? Your business could just be in evolution or revolution mode.
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If there’s one thing business owners have in abundance it’s their passion – their belief in what they’re doing. They really want their brand to give the right impression knowing that first impressions count. When we pick up a business card or a brochure, or look at an advert or a store window, colour is…
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If you were in London earlier this year, you may have heard of Selfridges (the iconic UK department store) ‘No Noise’ project. This is where they and other well-known brands removed their logos from their products, symbolically ‘de-branding’ their products. Their aim was to create a ‘quiet shop’ offering customers a carefully selected range of…
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I can’t tell you how thrilled I was to be accepted as a Huffington Post contributor this month. I pitched my idea – writing articles on the subject of applied colour psychology in relation to business branding, marketing, products and business interiors. They said they didn’t have one of those – yes we are a rare…
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If I asked you to name the company that uses purple to wrap their chocolates, or the maker or the red soled shoes, could you? Or the company behind the robin egg blue box? My guess is if you have come across these brands you’d know exactly who they were just by their brand colour.
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Most businesses, no matter what the size, will come to that evolutionary point known as the ‘rebrand’. As the business owner, you may find you have come to this decision because you have realised you aren’t attracting your ideal clients. Perhaps you feel you have outgrown your business, maybe you’ve inherited the business, or…
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fab Women in Business magazine is the UK’s only magazine aimed at business women running or wanting to run their own business. And they have just released their 1st Birthday issue! I was delighted to interviewed by Kate Miranda (a fellow Australian) for this special birthday issue on Colour psychology and your brand.
Read MoreIt’s the end of another year and I’m always excited to see which blogs were the most popular with my readers. Checking Google Analytics below is the list of the 10 most popular posts. It’s really interesting to see what my blog readers found of interest. There’s a great mix of business interiors, business branding…
Read MoreOne of the most common questions I’ve been asked during this month of 30 blogs in 30 days is can you tell me if my business brand colours are right? Naturally as business owners we all want to be attracting our ideal clients not repelling them so it is no surprise this has become a…
Read MoreOn Monday I had the pleasure of being interviewed on Croydon Radio’s Sonia Thomas who has a weekly show called ‘Down to Business’, which gives practical tips on business, careers, life and about ways of getting things done while having fun! (Day 9 into my 30 blogs in 30 days challenge!)
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