colour branding

30 blog posts in 30 days challenge starts today…

Call me crazy, but after attending a Women Unlimited business brainstorming session yesterday, I decided as one of my action points to take on the 30 blog posts in 30 days challenge.  Julie Hall ‘dared’ me and I do like a dare…

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Business branding colours – meaning of brown

Naturally thinking of who would use the colour brown, I thought it has to be chocolate brands.  Whilst some do, it was interesting to see the majority use brown as one of their main secondary colours. And even more interesting, there is a brand that is actually called ‘The Big Brown’ and they have nothing…

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Business branding colours… meaning of green

This month I’m looking at how the colour green is used by major brands to attract their ideal customers and get them into the ‘buying mood’.

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business branding colours… meaning of black

When used by a brand whose personality communicates the qualities of black, they can be seen as sophisticated, aspirational and industry leaders. For those brands who fail to up hold this and the negative qualities will be felt. Even more so if a brand isn’t aware of the effects teaming black with another colour has. This can…

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history behind the colours & design of the olympic rings

In between meetings today, I stopped off to take a look at the Olympic rings hanging off London’s iconic Tower Bridge.  I love the symbolism behind French Historian, Baron Pierre de Coubertin choice of colours and design. The logo has certainly stood the test of time. It still has the same relevance today as it…

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