business branding
Instead of watching the London Marathon on TV, I decided to head down to Parliament Square (near St Stephen’s Tower , commonly known as Big Ben). This gave me a great vantage point to see the runners at mile 25.
Read MoreWhat message is being conveyed when a brand choses blue as their primary branding colour? Psychologically blue presents trust, integrity, communication. However, use the wrong tone of blue and it’s the colour that can make a brand appear cold, aloof and unapproachable.
Read MoreWhen it comes to your client facing areas in your office, you will want to create an interior that projects your brand’s personality and message. To not do this you will be missing out on an important marketing opportunity and it could negatively affect your brand.
Read MorePurple or violet is a combination of the power, energy and strength of red with the integrity and truth of blue. Psychologically purple presents luxury and quality. However, use the wrong tone of purple and it’s the colour that can make a brand look cheap and tacky quicker than any other colour.
Read MoreI had the absolute pleasure of attending the 4th annual Women Unlimited Conference on Friday, held at the British Library and attended by over 200 business women. This amazing event is the brainchild of Julie Hall, founder of Women Unlimited.
Read MoreBrands whose personality projects the qualities of red are outgoing, lively and energetic. They definitely want to get noticed!
Read MoreThe Ed Roberts Campus in Berkeley, California is the first structure of its kind in US. A non-profit community centre for the independent living & disabled rights movement. The designer’s brief was to create an “eye-catching, functional ramp structure … while avoiding an “institutional” appearance”.
Read MoreFollowing this month’s theme of Pantone’s colour of the year, I thought I’d look at how orange can be used in the business environment. So whether it’s your branding colour or not, there are still ways to incorporate orange into the workplace or your home office.
Read MoreWhat do you feel when you see a business using the colour orange. In the UK it has certainly has been given a bit of a bad rap. Here are three very different brands all using orange from the cheap and cheerful EasyJet, the hip mobile phone company Orange and the luxury goods brand Hermès.
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