business branding
This would have to be one of the best marketing coups. A company taking an iconic figure and moulding it to represent their brand. All through using their brand colour.
Back in April I wrote how Louboutin was suing YSL over copying their signature red sole. It is no surprise to see Tiffany & Co. have now come out supporting Louboutin that a colour can be trademarked.
When it comes to brand recognition through colour, you can’t go past the Royal Mail and their red mail boxes. Did you know the Royal mail post boxes were originally green? Proving difficult to spot, especially in the thick fog, in 1874 it was changed to red.
Paint companies are all about selling colour. So how do they make sure their colours attract the right customer target market and ultimately make those all important sales.
Yesterday I had the privilege of meeting and being interviewed by Viv Oyolu, the creator and radio presenter of Dream Corner. Dream Corner is focused on women, and Viv’s goal is to spark or rekindle a dream or passion that any woman has had, and inspire them to do something about it.
Given the global village we are now living in and how easy it is to get your products and services in front of a global market, have you stopped to consider the message your choice of colour may be saying to those from different cultures?
Australia’s health minister Nicola Roxon has unveiled the world’s toughest anti-tobacco bill which prevents companies from displaying their distinctive brand colours, along with their design and logo on cigarette packets with the aim to discourage the young from smoking.
When you think of red & yellow do any brands come to mind?… I’m guessing you thought of a fast food brand. That is because they predominantly used red and yellow? This isn’t by accident. The feelings, the mood this combination of colours emits is perfect for their target market.