business branding 6 - Karen Haller Behavioural Design

business branding colour- how coca cola turned santa red

This would have to be one of the best marketing coups. A company taking an iconic figure and moulding it to represent their brand. All through using their brand colour.

in the news… brand colour battle continues with tiffany & co. backing louboutin’s red

Back in April I wrote how Louboutin was suing YSL over copying their signature red sole. It is no surprise to see Tiffany & Co. have now come out supporting Louboutin that a colour can be trademarked.

branding identity through colour… royal mail’s iconic red mail box

When it comes to brand recognition through colour, you can’t go past the Royal Mail and their red mail boxes. Did you know the Royal mail post boxes were originally green? Proving difficult to spot, especially in the thick fog, in 1874 it was changed to red.

branding colour – how paint companies personalities shines through their paint colour names

Paint companies are all about selling colour. So how do they make sure their colours attract the right customer target market and ultimately make those all important sales.

in the news… radio interview with dream corner

Yesterday I had the privilege of meeting and being interviewed by Viv Oyolu, the creator and radio presenter of Dream Corner. Dream Corner is focused on women, and Viv’s goal is to spark or rekindle a dream or passion that any woman has had, and inspire them to do something about it.

colour branding – how choosing the wrong cultural colour can cost you sales

Given the global village we are now living in and how easy it is to get your products and services in front of a global market, have you stopped to consider the message your choice of colour may be saying to those from different cultures?

colour branding – australia’s proposed brand colour ban for cigarette giants

Australia’s health minister Nicola Roxon has unveiled the world’s toughest anti-tobacco bill which prevents companies from displaying their distinctive brand colours, along with their design and logo on cigarette packets with the aim to discourage the young from smoking.

social media branding – the colour psychology of blue

Why do the big three social networking sites Facebook, Twitter and LinkedIn all use blue as their branding colour? Is this a coincidence or clever branding?

branding – why red & yellow is used by the fast food industry

When you think of red & yellow do any brands come to mind?… I’m guessing you thought of a fast food brand. That is because they predominantly used red and yellow? This isn’t by accident. The feelings, the mood this combination of colours emits is perfect for their target market.

do you know what message your branding colours are saying?

“People make a subconscious judgement about a person, environment or product within 90 seconds of viewing it. Between 62% and 90% of that assessment is based on colour alone” – The CCICOLOR-Institute Beyond the Words, why colour is important We are constantly processing information, looking for meaning to what we see. Before we had the…