Top 5 most read articles for 2024

As 2024 draws to a close, I always enjoy reflecting on the articles that resonated most with readers this year. From The Not-So-Unexpected Red Theory and questioning whether it’s time to say goodbye to grey in the office, to neurodiversity shaping the future of workplace design, the balance between sustainability and colour trends, and the enduring appeal of red and yellow in fast-food branding.

So here are the top five most read articles for 2024.

Going from 5 to 1, they are…

Number 5. Is it time to say goodbye to grey in the office? 

The pandemic has significantly transformed workplace dynamics and design. Before, employees had little choice but to work from the office. However, remote work became the norm during the pandemic, and now many businesses face the challenge of enticing employees back. Competing with the comfort and convenience of working from home isn’t easy.

And this is where we need to talk about the colour grey…

You can read the article in full here.

Number 4. The Not-So-Unexpected Red Theory

Chances are you’ve heard about the unexpected red theory? It’s been all over the internet and in the media. It seems like everyone’s been talking about it.

I share why the unexpected red theory isn’t that unexpected…

You can read the article here where I share why.

Number 3. Neurodiversity and the future of workplace design

During Clerkenwell Design Week this year, I was invited by leading flooring company Interface for an ‘in conversation’ style discussion with their Concept Design Team Lead, Laura Light.

Together, we explored the importance of colour selection in addressing neurodiversity and sensory needs within the modern workplace, speaking to an audience of designers and architects.

This article covers the highlights of our discussion which you can read in full over here.

Number 2. How can sustainability and colour trends coexist?

How can we be sustainable and still use colour trends is up there as one of the biggest challenges I hear from designers all the time.

It’s a really great question because sustainability encourages people not to buy, yet colour trends often encourage people to change things or buy new products.

So what do we do?

You can read the article in full here.

Number 1. Branding – why red & yellow is used by the fast food industry

Once again, taking the top spot is the article on why red and yellow are so prevalent in the fast-food industry.

This isn’t a coincidence. In the piece, I explain how this colour combination evokes specific emotions and influences behaviours that align perfectly with their target audience. You can read the article in full here.

Wishing you a colourful day!
Karenx