colour psychology

the importance of colour in branding – why louboutin is seeing red

Do you recognise these shoes and its maker? The one and only Christian Louboutin.  The red sole has become so synonymous with the Christian Louboutin brand that you only have to see a flash of red to know it is the much coveted Louboutin. That’s the power of colour in a brand.  No logo, no…

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branding – why red & yellow is used by the fast food industry

When you think of red & yellow do any brands come to mind?… I’m guessing you thought of a fast food brand. That is because they predominantly used red and yellow? This isn’t by accident.  The feelings, the mood this combination of colours emits is perfect for their target market.

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farrow ball launches new colours for 2011

Last week I had the pleasure of meeting Kazuhito Cooper-Ueki, Manager of Farrow & Ball’s Battersea (London) showroom, where he showed me Farrow & Ball’s ‘New Colours’ for 2011. Just for you, a *FREE* Sample Paint Pot.  Yes, they’ve included a special offer of a free sample paint pot, but you need to be quick,…

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valentine’s day – the colour of love

It’s Valentine’s Day and love is in the air! Want to surprise your loved one this Valentine’s Day?  Why not decorate your home. A few simple changes is all it takes to create a space that says ‘love’ ‘romance’.

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and the colour for 2011 is… yellow

Each year ICI ColourFutures™ presents their colour of the year based on one dominant trend.  The trend for 2011 is ‘Appreciation’ and the colour they believe “best sums up the prevailing mood, attitude and fashion of the time” is Yellow!

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the colours of christmas

Sparkles, twinkling lights and colour! It can only mean one thing. Christmas is on its way! If we haven’t already, now’s the time when we all start to think about how we can decorate our homes. Whether you choose the more traditional colours or follow this year’s trend, each colour has a meaning both psychological…

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ovarian wellbeing roadshow – the power of colour

Thursday (25th Nov) saw my colour colleague and I hold two workshops for Target Ovarian Cancer as part of their Wellbeing Roadshow. The theme for our workshops was ‘The Power of Colour, Looking Good & Feeling Great!’

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do you know what message your branding colours are saying?

“People make a subconscious judgement about a person, environment or product within 90 seconds of viewing it. Between 62% and 90% of that assessment is based on colour alone” – The CCICOLOR-Institute Beyond the Words, why colour is important We are constantly processing information, looking for meaning to what we see. Before we had the…

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Bathing Bliss

The indulgence of daily pampering, oh what bliss… Other than cleaning our body, the bathroom is the ideal place to pamper ourselves. Relaxing with natural light, music, surrounding yourself with colour and aromas is the ideal way to de-stress and take some time out for ourselves. It’s all about nurturing the senses. If this sounds…

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Creating the Perfect Home Office

More and more we are finding we’re in need of an office at home, whether we are working from home or just need a place to store all our household paper work.  You’ll be surprised how an office can fit into the most unlikely of spaces – under the stairs, a widow alcove, a hallway,…

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