colour psychology
Orange is one of those love it or loath it colours. For me it always makes me smile.
Read MoreYesterday I had the privilege of meeting and being interviewed by Viv Oyolu, the creator and radio presenter of Dream Corner. Dream Corner is focused on women, and Viv’s goal is to spark or rekindle a dream or passion that any woman has had, and inspire them to do something about it.
Read MoreIn Western society, designers, media and retailers often state black is slimming, yet they don’t explain what they base this on… This got me thinking about the properties of black in relation to this commonly held belief.
Read MoreGiven the global village we are now living in and how easy it is to get your products and services in front of a global market, have you stopped to consider the message your choice of colour may be saying to those from different cultures?
Read MoreAustralia’s health minister Nicola Roxon has unveiled the world’s toughest anti-tobacco bill which prevents companies from displaying their distinctive brand colours, along with their design and logo on cigarette packets with the aim to discourage the young from smoking.
Read MoreThis is part of the colour & design surgery series, answering questions from clients and readers. Question: “I love this season’s fashion trend of colour blocking but am a little reluctant to wear it for business meetings as I want to be taken seriously and the colours are so bright! Do you have any tips…
Read MoreWhen I saw the new Prime Location ad, I couldn’t help but smile, seeing all those beautiful yellow daffodils, ducks and just about anything else yellow they could get their hands on! The advert depicts a homeowner who’s certainly very excited exclaiming “Yellow encourages the buying emotion, it’s subliminal, but it just screams ‘buy me!’…
Read MoreYou see a turquoise box and even before you see the name, you know it’s from Tiffany & Co., the world renowned New York City jewellery company. What woman wouldn’t go slightly giddy being presented with a blue box from Tiffany, knowing there will be an exquisitely beautiful gift inside? The classic Tiffany Blue Box® symbolises…
Read MoreFollowing on from the business branding article I wrote about Louboutin seeing red over YSL, I thought I would look at his black shoes with the signature red soles and the feeling that combination of colours evokes in men and women. Christian Louboutin comments “The shiny red colour has no function other than to identify…
Read MoreThis is part of the colour & design surgery series, answering questions from clients and readers. Question: “I run a website design company. What colours should we have our desktop pictures set to when we want to feel energised, calm, brave and balanced?” – Keren Lerner, Top Left Design
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