personal branding colours…. what are you saying when you wear red
If you want to been seen, be noticed, then you can’t go past the colour red. It’s literally shouting for attention ‘look at me!’ Red isn’t a colour for the faint hearted or for the shy, retiring violet. But it will certainly be a colour to bring them out of their shell!
Red, having the longest wavelength gives the illusion it is nearer than it really is, therefore grabbing our attention first. You only need a small amount, unless of course you really want to stand out of the crowd!
And women are able to do this with the smallest of applications…. on their lips.
ReeRee Rockette, founder and creator of Rockalily Lipstick specialising in red lipstick, says red is her favourite accent colour. It ‘shows confidence… I suppose you can’t be shy when you wear red!’ Her range of red lipsticks consists of both yellow and blue based undertones to suit all skin tones. ReeRee believes ‘red lipstick is such a classic look, that matches anyone and everyone! It makes every outfit look polished!’
colour psychology – positive energy
if you want to inject a bit of energy to your working day just a splash of red in your accessories such jewellery, shoes, a tie or a scarf should do the trick! And if you want to keep it under wraps why not add a touch of red in your underwear for that hidden bit of energy boost!
Just be aware negatively, red can come across as aggressive, angry, confrontational, especially if you are wearing too much or the wrong tone for your personality type. You may feel energised and powerful, but it could leave others feeling overwhelmed and find themselves going into a ‘fight or flight’ response.
a red for everyone
Like any colour, it’s important to wear the right tone of red, proportion and know the effects it has in combination with the other colours you are wearing. Knowing the effect this has on you and how others may respond to you, you’ll know which situations to wear it.
many tones of red
Red varies from tones such as watermelon, rust, russet, maroon, burgundy and pillar-box red. There is of course light red, which we know as pink, which has a very different meaning altogether…
So do you dare to wear red? How do you feel when you wear red? How do you feel when you see others wearing red?
Images courtesy of Rockalily Make Up
If you enjoyed reading this post you may also be interested in Colour Psychology – the meaning of red, Personal Branding – what does red black mean to you and other Personal Branding posts.