colour psychology
If you watched the UK apprentice on Wednesday night you would have seen Tom Gearing and Ricky Martin go through to the final for winning this week’s task. The brief was to create an affordable luxury product range. They were then asked to present their range, along with their business model, to Lord Sugar and to…
Read MoreCompanies who have a staff uniform are looking to gain maximum brand recognition and brand awareness, and it helps the staff be easily identifiable. Those companies who wear pink uniforms are looking to instil the feeling of being helpful in a caring, nurturing way. This not only instils these positive characteristics in their staff but…
Read MoreA great way to increase brand recognition is by using your brand colour within your client face areas within your store, boutique or office interiors.
Read MoreWhen I started researching for this article, I didn’t realise I would find so many businesses that use pink as their main branding colour. On one hand this may reflect an increase in women going into business or more female related services. On the other hand I did find it surprising given the back lash…
Read MoreLittle girls love the colour pink. Mothers either love it or hate it; so much so they will either buy everything for their daughter as long as it’s pink or avoid it like the plague.
Read MoreLast night I had the pleasure of being interviewed by Kenny Jones from Talk Radio Europe, based in sunny Spain. Kenny had scheduled me in to speak for 20 minutes but before we realised, it was 40 minutes later…
Read MorePink has been getting quite a bad rap of late. Little girls love it. Mother’s are polarised. Regardless it is colour representing the feminine. One of nurturing, maternal love.
Read MoreBuilding brand awareness is just as important for small businesses as it is for the major brands. A great way to increase brand recognition is through your customer facing business interiors whether that is a store, boutique or office. Create an interior that projects your brand’s personality and message. To not do this you will…
Read MoreWhat message is being conveyed when a brand choses blue as their primary branding colour? Psychologically blue presents trust, integrity, communication. However, use the wrong tone of blue and it’s the colour that can make a brand appear cold, aloof and unapproachable.
Read MoreCompanies who wear blue uniforms are looking to instil trust, integrity, and authority. This is not only to instil these feelings for their staff but for their customers too.
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