colour symbolism

colourful food… why are toffee apples red?

I was asked a question from one of my Twitter followers, @AngelaClutton “Quick colour Q for you: toffee is toffee colour (obvs) yet some toffee apples have bright red coating. Colour psychology?!?!” (Day 7 into my 30 blogs in 30 days challenge!)

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Business branding colours – meaning of brown

Naturally thinking of who would use the colour brown, I thought it has to be chocolate brands.  Whilst some do, it was interesting to see the majority use brown as one of their main secondary colours. And even more interesting, there is a brand that is actually called ‘The Big Brown’ and they have nothing…

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Business branding colours… meaning of green

This month I’m looking at how the colour green is used by major brands to attract their ideal customers and get them into the ‘buying mood’.

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colour psychology… the meaning of green

Did you know the human eye is able to differentiate more shades of green than any other colour? The belief behind this is one of evolution and survival when our early ancestors relied on being able to find food, water and life. We are reassured and feel safe when seeing green.

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london olympics… colourful olympic park

Yesterday I experienced the excitement of being at the Olympic Park, soaking up the atmosphere and watching two thrilling men’s basketball matches. It was hard not to notice the role colour plays, from the wayfinding, national flags, wearing the colours showing the country you are supporting, spotting the volunteers to ask for help through to the…

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London Olympics… British seeing red over too much blue

If you think colour doesn’t matter, try saying that to the Brits who are not at all happy with the British Olympic uniform not sticking to right proportion of the national colours. Some even say the uniform represents Scotland not Britain because of the high percentage of blue.

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history behind the colours & design of the olympic rings

In between meetings today, I stopped off to take a look at the Olympic rings hanging off London’s iconic Tower Bridge.  I love the symbolism behind French Historian, Baron Pierre de Coubertin choice of colours and design. The logo has certainly stood the test of time. It still has the same relevance today as it…

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colour psychology… the meaning of yellow

How do you feel when the sun is shining? Happy, spirits uplifted? So it will probably come as no surprise to you that yellow just happens to be the colour that represents happiness!

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dispelling the confusion over colour psychology

I often get asked what is colour psychology exactly. There is definitely a lot of confusion out there with colour association and colour symbolism often being mistaken for colour psychology.  So I thought I would explain the differences to clear up any confusion.

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business branding colours… what are you saying when you wear pink

Companies who have a staff uniform are looking to gain maximum brand recognition and brand awareness, and it helps the staff be easily identifiable. Those companies who wear pink uniforms are looking to instil the feeling of being helpful in a caring, nurturing way. This not only instils these positive characteristics in their staff but…

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