colour symbolism
In between meetings today, I stopped off to take a look at the Olympic rings hanging off London’s iconic Tower Bridge. I love the symbolism behind French Historian, Baron Pierre de Coubertin choice of colours and design. The logo has certainly stood the test of time. It still has the same relevance today as it…
Read MoreHow do you feel when the sun is shining? Happy, spirits uplifted? So it will probably come as no surprise to you that yellow just happens to be the colour that represents happiness!
Read MoreI often get asked what is colour psychology exactly. There is definitely a lot of confusion out there with colour association and colour symbolism often being mistaken for colour psychology. So I thought I would explain the differences to clear up any confusion.
Read MoreCompanies who have a staff uniform are looking to gain maximum brand recognition and brand awareness, and it helps the staff be easily identifiable. Those companies who wear pink uniforms are looking to instil the feeling of being helpful in a caring, nurturing way. This not only instils these positive characteristics in their staff but…
Read MoreLittle girls love the colour pink. Mothers either love it or hate it; so much so they will either buy everything for their daughter as long as it’s pink or avoid it like the plague.
Read MorePink has been getting quite a bad rap of late. Little girls love it. Mother’s are polarised. Regardless it is colour representing the feminine. One of nurturing, maternal love.
Read MoreNot something you see every day, a major brand taking the decision to remove their own branding colours from their own products. The Guardian reported Tesco ‘has ditched its blue-and-white striped Value label in favour of a new softer brand’ as a way of trying to ‘relieve consumers of the embarrassment of buying the cheapest…
Read MorePurple or violet is a combination of the power, energy and strength of red with the integrity and truth of blue. Psychologically purple presents luxury and quality. However, use the wrong tone of purple and it’s the colour that can make a brand look cheap and tacky quicker than any other colour.
Read MoreIf one colour oozes opulence, decadence and luxury it has to be purple. No surprise it was favoured by early royalty. Given they saw themselves as God’s representatives on earth, purple communicates, on a psychological level, a connection with the higher spiritual self.
Read MoreHistorically, purple or violet was only available to royalty and the very wealthy because it was so expensive to make. Psychologically purple communicates spiritual reflection and connection.
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