colour symbolism

colour research – multi-lingual colour naming experiment

I love hearing about colour research projects so when I was told about this multi-lingual colour naming experiment I just had to check it out.  So why not get involved and participate in their online experiment!

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personal colours – is black slimming…?

In Western society, designers, media and retailers often state black is slimming, yet they don’t explain what they base this on… This got me thinking about the properties of black in relation to this commonly held belief.

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colour branding – how choosing the wrong cultural colour can cost you sales

Given the global village we are now living in and how easy it is to get your products and services in front of a global market, have you stopped to consider the message your choice of colour may be saying to those from different cultures?

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do you dream in colour?

In our every day waking life colour has a huge impact on our moods and feelings (either learnt associations to that colour or an unconscious psychological response).  Which got me to thinking … what significance does colour have in our dreams…? So who better to ask than Davina MacKail, the UK’s Dream Whisperer.

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colour & design surgery…do world events influence color trends?

This is part of the colour & design surgery series, answering questions from clients and readers. Question: “Do world events influence color trends?” – reader, Ke Robinson.

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colour & design surgery…how does culture influence colour?

This is part of the colour & design surgery series, answering questions from clients and readers. Question: “How is colour understood differently in different cultures?” – reader, Melissa Lessi.

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colour branding – tiffany blue increases brand recognition

You see a turquoise box and even before you see the name, you know it’s from Tiffany & Co., the world renowned New York City jewellery company. What woman wouldn’t go slightly giddy being presented with a blue box from Tiffany, knowing there will be an exquisitely beautiful gift inside?  The classic Tiffany Blue Box® symbolises…

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colour symbolism… gold

When HRH Queen Elizabeth II attended the wedding of her grandson, Prince William to Catherine Middleton, she wore striking gold. Was she expressing how she felt, purely symbolic or just sheer coincidence?

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the importance of colour in branding – why louboutin is seeing red

Do you recognise these shoes and its maker? The one and only Christian Louboutin.  The red sole has become so synonymous with the Christian Louboutin brand that you only have to see a flash of red to know it is the much coveted Louboutin. That’s the power of colour in a brand.  No logo, no…

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the colours of africa

Over Christmas I had the opportunity to travel to The Gambia, West Africa, leaving the snow behind to bathe in the beautiful sunshine.

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