colour branding
If I asked you to name the company that uses purple to wrap their chocolates, or the maker or the red soled shoes, could you? Or the company behind the robin egg blue box? My guess is if you have come across these brands you’d know exactly who they were just by their brand colour.
Most businesses, no matter what the size, will come to that evolutionary point known as the ‘rebrand’. As the business owner, you may find you have come to this decision because you have realised you aren’t attracting your ideal clients. Perhaps you feel you have outgrown your business, maybe you’ve inherited the business, or…
Whether we realise it or not, whenever we buy anything, it’s based on an emotional reason, which we later justify on performance or price. This is because we like to think of ourselves as logical beings. But really, we buy because of an emotional want, a need, or a desire.
Did you know that colour is the first thing our brain registers before words or shapes? In fact, up to 85% of the initial perception of your business brand or product is based on colour alone. [1]
fab Women in Business magazine is the UK’s only magazine aimed at business women running or wanting to run their own business. And they have just released their 1st Birthday issue! I was delighted to interviewed by Kate Miranda (a fellow Australian) for this special birthday issue on Colour psychology and your brand.
It’s the end of another year and I’m always excited to see which blogs were the most popular with my readers. Checking Google Analytics below is the list of the 10 most popular posts. It’s really interesting to see what my blog readers found of interest. There’s a great mix of business interiors, business branding…
Yesterday, 1st December, Australia became the first country in the world to have a law come into effect forcing tobacco firms to sell cigarettes in plain packets. This was to remove any ‘perceived’ glamour from smoking and prevent young people from taking up smoking.
One of the most common questions I’ve been asked during this month of 30 blogs in 30 days is can you tell me if my business brand colours are right? Naturally as business owners we all want to be attracting our ideal clients not repelling them so it is no surprise this has become a…
Brown is often seen as dull, lifeless and even boring. Granted given these are some of the negative psychological traits of brown. This article aims to show there is a positive side to using brown – showing how a variety of brands from very different industries are using brown in their business interiors to communicate…
Naturally thinking of who would use the colour brown, I thought it has to be chocolate brands. Whilst some do, it was interesting to see the majority use brown as one of their main secondary colours. And even more interesting, there is a brand that is actually called ‘The Big Brown’ and they have nothing…