yellow
If you watched the London 2012 Games this summer there is every chance you saw flashes of neon yellow on the track, worn by many athletes from many countries. (Day 10 into my 30 blogs in 30 days challenge!)
I was asked a question from one of my Twitter followers @Jilly_Pepper “What is your favourite #colour #color I wonder?” (Day 4 into my 30 blogs in 30 days challenge!)
When Brent Berlin and Paul Kay introduced basic colour terms in their 1969 book ‘Basic color terms: Their Universality and Evolution’, it was the start of a new way of thinking about colour terms and colour naming. (Day 3 into my 30 blogs in 30 days challenge!)
Yellow is the colour of sunshine and with sunshine brings happiness. Businesses whose ideal customers are children know by bringing happiness into their stores, makes for happy children and parents are more likely to buy.
The bonus of branded uniforms means every interaction a member of staff has with customers, and the general public is an opportunity to gain additional brand exposure. For some businesses, there are additional considerations which lead to the introduction of additional colours.
When you choose a colour or colours for your brand, do you know what they are saying? Businesses that choose yellow as their primary brand colour, are they all expressing a personality of happiness, optimism and friendliness? And when yellow is incorporated with another colour or colours, you can completely change the meaning of your brand identity…
How do you feel when the sun is shining? Happy, spirits uplifted? So it will probably come as no surprise to you that yellow just happens to be the colour that represents happiness!
I always get excited at the end of the year as I know the major forecasting companies are about to announce their colours for the coming year. For 2012 I’m looking at Pantone and I’m not at all surprised by their predication.
In the 4th of my colour in nature series, I look at how nature creates colour in diamonds. I was prompted to write about this given in October Christie’s New York will auction a very rare, highly saturated 32.77 carat ‘fancy vivid’ yellow diamond.
In the second of my colour in nature series, I look at why desert sands can vary so much in colour; from white, yellow, red to black.