yellow

branding – why red & yellow is used by the fast food industry

When you think of red & yellow do any brands come to mind?… I’m guessing you thought of a fast food brand. That is because they predominantly used red and yellow? This isn’t by accident. The feelings, the mood this combination of colours emits is perfect for their target market.

colours in nature – the changing colours of sunset

I just love to sit and take the time to watch the setting sun, to see the colours change from deep violets through to golden yellows, reds and even pinks. I was recently in Yorkshire visiting a friends and what a joy to see the most beautiful sunset.

and the colour for 2011 is… yellow

Each year ICI ColourFutures™ presents their colour of the year based on one dominant trend. The trend for 2011 is ‘Appreciation’ and the colour they believe “best sums up the prevailing mood, attitude and fashion of the time” is Yellow!

the colours of africa

Over Christmas I had the opportunity to travel to The Gambia, West Africa, leaving the snow behind to bathe in the beautiful sunshine.