colour psychology
If you want to been seen, be noticed, then you can’t go past the colour red. It’s literally shouting for attention ‘look at me!’ Red isn’t a colour for the faint hearted or for the shy, retiring violet. But it will certainly be a colour to bring them out of their shell!
Read MoreRed has come to symbolise ‘I love you’ and this is nowhere more evident than on Valentine’s Day. Traditionally, it is the man who will give a gift for the one they love, admire… desire. Given red is the colour of masculine energy, it’s no surprise red is the most popular choice of colour.
Read MoreThere’s an undeniable energy when you see the colour red. You only have to look at nature to see this in action. There’s nothing shy or retiring that’s for sure!
Read MoreFollowing this month’s theme of Pantone’s colour of the year, I thought I’d look at how orange can be used in the business environment. So whether it’s your branding colour or not, there are still ways to incorporate orange into the workplace or your home office.
Read MoreWhen you think about all the colours you wear or see others wear in the work environment, orange is probably the colour you are least likely to see. Why is that?
Read MoreOrange is one of those love it or loath it colours. For me it always makes me smile.
Read MoreYesterday I had the privilege of meeting and being interviewed by Viv Oyolu, the creator and radio presenter of Dream Corner. Dream Corner is focused on women, and Viv’s goal is to spark or rekindle a dream or passion that any woman has had, and inspire them to do something about it.
Read MoreIn Western society, designers, media and retailers often state black is slimming, yet they don’t explain what they base this on… This got me thinking about the properties of black in relation to this commonly held belief.
Read MoreGiven the global village we are now living in and how easy it is to get your products and services in front of a global market, have you stopped to consider the message your choice of colour may be saying to those from different cultures?
Read MoreAustralia’s health minister Nicola Roxon has unveiled the world’s toughest anti-tobacco bill which prevents companies from displaying their distinctive brand colours, along with their design and logo on cigarette packets with the aim to discourage the young from smoking.
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