colour branding
Take a minute and think of three words to describe the impact of your brand colours. When I asked this question to my clients the words I most often hear are: exclusive, cutting edge, innovative, empathy, trust, quality, playful, fun…which makes it very clear that colour is more than just a visual experience; colour is…
1. Attracting the Wrong Type of Customer/Client Not getting the customers you want? Attracting the wrong type of customer? Worst still, not attracting any? Want to attract the right customers and know how to use colour as your silent sales force?
This month’s brand blog I thought I’d try a little game to demonstrate how we can recognise brands by colour alone. Even if we haven’t bought anything from these major brands, through marketing and advertising we still have them stored in our subconscious memory. We only have to walk down the street or drive on the…
Are you a start-up or an established brand? Do you want to attract your ideal customers? You can create brand attraction. You can create the emotional connection between your brand and customers. Colour is that all-important emotional connector.
You may think colour is just child’s play. You may think colour is just a visual experience. In fact, colour is an incredibly powerful phenomenon used to influence us every day of our lives. It can influence our mood, behaviour and feelings; making us move quickly, feel relaxed, take action, eat more and spend more.…
You may think big businesses have all the competitive advantages in marketing? What if I told you there was one thing that you as a small business could gain advantage over them? And that’s colour.
Looks are important in the beauty industry, but if you haven’t got a salon to express your business’ identity, how do you get your message across? In the latest edition of the Vitality magazine (for therapists worldwide) check out my interviewed by Clare Wilson, along with two other branding specialists, on the importance of branding for…
It’s the end of another exciting year and I’m always intrigued to see which blogs were the most popular with my readers. Taking a peek at my Google Analytics reveals the top 10 most popular colour posts. It’s really interesting to see what my blog readers found of interest. Most popular by far were the…
Have you ever found yourself looking at your business branding and thinking it’s time for an overhaul, a reassessment or a refresh? Your business could just be in evolution or revolution mode.
If you were in London earlier this year, you may have heard of Selfridges (the iconic UK department store) ‘No Noise’ project. This is where they and other well-known brands removed their logos from their products, symbolically ‘de-branding’ their products. Their aim was to create a ‘quiet shop’ offering customers a carefully selected range of…