business interiors – how luxury brands use the colour black
Think of black interiors and sleek, ultra-modern, minimalist, dark and mysterious comes to mind. It can work perfectly depending on the mood and atmosphere you want to create. After all it’s all about creating a space that attracts your ideal customers.
For exclusive designer brands, selling limited edition ranges, uncompromising quality, sophisticated and elegant, for those brands that embody the personality and qualities, black is an ideal colour.
It is also important to bear in mind that too much black can make an interior appear dark and heavy. The last thing you would want to is create an unpleasant shopping experience for your customers.
This Diesel boutique designed by interior decorator extraordinaire Ryan Korban, has created a “contemporary showcase boutique”, teaming sleek, sophisticated black interior with its perfect partner, pure white.
However, when it comes to nightclubs, a very different feel and mood is called for. Heavy use of black with the right mood lighting creates an air of mystery, sophistication and glamour. My House is a Los Angeles nightclub designed by Dodd Mitchell to represent the classic house party.
Can the same be said for eating in a restaurant whose décor is predominately black? Would being surrounded by black stimulate your appetite? Ideally black is best used sparingly as an accent colour. The restaurant concept below is heavily dominated by black from the floor, furnishings and ceiling. You would definitely expect exquisite, innovative, top class food, fitting the uncompromising and ultra-modern interior.
How do you respond to a brand that uses black as their primary brand colour? How does it make you feel?
To find out more about the effects colour has on your brand download my free e-book 7 mistakes most business owners make with their branding colours.