business interiors – how luxury brands use the colour black

Karen Haller 01
Karen Haller

Business Branding Interiors - Black - My House nightclub. This opens a new browser window.

Think of black interiors and sleek, ultra-modern, minimalist, dark and mysterious comes to mind. It can work perfectly depending on the mood and atmosphere you want to create. After all it’s all about creating a space that attracts your ideal customers.

For exclusive designer brands, selling limited edition ranges, uncompromising quality, sophisticated and elegant, for those brands that embody the personality and qualities, black is an ideal colour.

It is also important to bear in mind that too much black can make an interior appear dark and heavy. The last thing you would want to is create an unpleasant shopping experience for your customers.

This Diesel boutique designed by interior decorator extraordinaire Ryan Korban,  has created a “contemporary showcase boutique”, teaming sleek, sophisticated black interior with its perfect partner, pure white.

Business Branding Interiors - Black - Diesel. This opens a new browser window.

However, when it comes to nightclubs, a very different feel and mood is called for. Heavy use of black with the right mood lighting creates an air of mystery, sophistication and glamour. My House is a Los Angeles nightclub designed by Dodd Mitchell to represent the classic house party.

Business Branding Interiors - Black - My House nightclub. This opens a new browser window.

Can the same be said for eating in a restaurant whose décor is predominately black? Would being surrounded by black stimulate your appetite? Ideally black is best used sparingly as an accent colour. The restaurant concept below is heavily dominated by black from the floor, furnishings and ceiling. You would definitely expect exquisite, innovative, top class food, fitting the uncompromising and ultra-modern interior.

Business Branding Interiors - Black - restaurant concept. This opens a new browser window.

How do you respond to a brand that uses black as their primary brand colour? How does it make you feel?

To find out more about the effects colour has on your brand download my free e-book 7 mistakes most business owners make with their branding colours.

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  1. Tanya Rennick on September 3, 2012 at 7:36 am

    I agree that if not used in interiors sparingly, black can feel oppressive. It can also look wonderfully chic. Several upmarket boutiques use black with clever lighting as the perfect foil for their displays. As used by Ryan Korban, white is the perfect partner.

    • admin on September 20, 2012 at 3:29 pm

      When it comes to interiors, lighting is so important. It can easily go from looking, as you say chic to the negative, oppressive and heavy. Ryan Korban certainly works it well…

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