black
It’s claimed Henry Ford would say to his customers you can have any colour you want, as long as it is black. Things have come a long way in the car industry since then. There has never been a time when we have had access to such a variety of colours in pigments, finishes and…
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If you are superstitious, then today is the day you’ll be watching your every move from keeping your fingers crossed, knocking on wood to avoiding crossing paths with a black cat. And there’s even a name for those with a morbid, irrational fear of Friday the 13th – it’s friggatriskaidekaphobics. No, I don’t know how to…
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The Golden Globes is almost as famous for the array of colourful gowns as it is for the awards ceremony itself. I look forward to watching the parade of colours every year and I wasn’t at all surprised when the focus was switched from the glitz and glamour to one of a somber mood in…
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If you saw the funeral of Baroness Thatcher yesterday you would have noticed almost everyone wearing black. This is because black is the colour symbolically worn in Western society to represent being in mourning.
Read MoreWhen Brent Berlin and Paul Kay introduced basic colour terms in their 1969 book ‘Basic color terms: Their Universality and Evolution’, it was the start of a new way of thinking about colour terms and colour naming. (Day 3 into my 30 blogs in 30 days challenge!)
Read MoreThink of black interiors and sleek, ultra-modern, minimalist, dark and mysterious comes to mind. It can work perfectly depending on the mood and atmosphere you want to create. After all it’s all about creating a space that attracts your ideal customers.
Read MoreWhen used by a brand whose personality communicates the qualities of black, they can be seen as sophisticated, aspirational and industry leaders. For those brands who fail to up hold this and the negative qualities will be felt. Even more so if a brand isn’t aware of the effects teaming black with another colour has. This can…
Read MoreHow do you feel when you see black? Do you see black as mysterious and eerie, sophisticated and glamorous? Perhaps serious and a mark of excellence, or maybe even draining and tiring? Black means all these things and depending on your own personality, aspirations and how you are feeling any of these associations to black…
Read MoreWhen you choose a colour or colours for your brand, do you know what they are saying? Businesses that choose yellow as their primary brand colour, are they all expressing a personality of happiness, optimism and friendliness? And when yellow is incorporated with another colour or colours, you can completely change the meaning of your brand identity…
Read MoreA friend of mine, Justyna Sowa, is having her first solo art exhibition titled “Religious Milk”. I noticed that her work, not only having a religious theme but each piece was in black and white. This got me thinking about the symbolic significance of the colours in relation to her theme.
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