The serious ‘selling power’ of colour

newsletter march 2014 the serious 'selling power' of colour banner

You may think colour is just child’s play. You may think colour is just a visual experience. In fact, colour is an incredibly powerful phenomenon used to influence us every day of our lives. It can influence our mood, behaviour and feelings; making us move quickly, feel relaxed, take action, eat more and spend more.…

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are these the right colours for my business brand?

One of the most common questions I’ve been asked during this month of 30 blogs in 30 days is can you tell me if my business brand colours are right? Naturally as business owners we all want to be attracting our ideal clients not repelling them so it is no surprise this has become a…

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business branding colours… meaning of black

When used by a brand whose personality communicates the qualities of black, they can be seen as sophisticated, aspirational and industry leaders. For those brands who fail to up hold this and the negative qualities will be felt. Even more so if a brand isn’t aware of the effects teaming black with another colour has. This can…

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dispelling the confusion over colour psychology

I often get asked what is colour psychology exactly. There is definitely a lot of confusion out there with colour association and colour symbolism often being mistaken for colour psychology.  So I thought I would explain the differences to clear up any confusion.

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isle of wight – a colourful festival

This was my third time to the Isle of Wight festival.  What makes me return year after year is the laidback, chilled out vibe and superb music (my favourites this year were Foo Fighters and Seasick Steve).  And plenty of colour!

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valentine’s day – the colour of love

It’s Valentine’s Day and love is in the air! Want to surprise your loved one this Valentine’s Day?  Why not decorate your home. A few simple changes is all it takes to create a space that says ‘love’ ‘romance’.

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