colour psychology
Were you one of the millions watching the BBC’s Children in Need last night? What a fantastic charity. I love how they focus on making a difference to the lives of disadvantaged children and young people in the UK. You can’t help but notice their main brand colour. You only have to look at the charity’s mascot…
Read MoreI was asked by a client of mine @joannapieters “[I] worked in the new age sector for a bit, was always told purple was the psychic colour. Curious about nature of purple and why?” (Day 2 into my 30 blogs in 30 days challenge!)
Read MoreCall me crazy, but after attending a Women Unlimited business brainstorming session yesterday, I decided as one of my action points to take on the 30 blog posts in 30 days challenge. Julie Hall ‘dared’ me and I do like a dare…
Read MoreBrown is often seen as dull, lifeless and even boring. Granted given these are some of the negative psychological traits of brown. This article aims to show there is a positive side to using brown – showing how a variety of brands from very different industries are using brown in their business interiors to communicate…
Read MoreNaturally thinking of who would use the colour brown, I thought it has to be chocolate brands. Whilst some do, it was interesting to see the majority use brown as one of their main secondary colours. And even more interesting, there is a brand that is actually called ‘The Big Brown’ and they have nothing…
Read More“I cannot pretend to feel impartial about colours. I rejoice with the brilliant ones and am genuinely sorry for the poor browns.” – Winston Churchill Oh poor brown does get a bad rap. Did you know brown is actually dark orange…?
Read MoreWhen walking into a business interior that uses the colour green, you start to relax, feel most restful, like you are back in nature. It also symbolises eco-friendly, natural ingredients and being kind to the earth. For brands that want to show their natural side or to be seen as being green, then green is…
Read MoreThis month I’m looking at how the colour green is used by major brands to attract their ideal customers and get them into the ‘buying mood’.
Read MoreDid you know the human eye is able to differentiate more shades of green than any other colour? The belief behind this is one of evolution and survival when our early ancestors relied on being able to find food, water and life. We are reassured and feel safe when seeing green.
Read MoreWhen used by a brand whose personality communicates the qualities of black, they can be seen as sophisticated, aspirational and industry leaders. For those brands who fail to up hold this and the negative qualities will be felt. Even more so if a brand isn’t aware of the effects teaming black with another colour has. This can…
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