colour psychology

colour & design surgery…how can I wear this season’s colour blocking trend & still look professional?

This is part of the colour & design surgery series, answering questions from clients and readers. Question: “I love this season’s fashion trend of colour blocking but am a little reluctant to wear it for business meetings as I want to be taken seriously and the colours are so bright! Do you have any tips…

prime location tv ad…and the subliminal meaning of yellow

When I saw the new Prime Location ad, I couldn’t help but smile, seeing all those beautiful yellow daffodils, ducks and just about anything else yellow they could get their hands on! The advert depicts a homeowner who’s certainly very excited exclaiming “Yellow encourages the buying emotion, it’s subliminal, but it just screams ‘buy me!’…

colour branding – tiffany blue increases brand recognition

You see a turquoise box and even before you see the name, you know it’s from Tiffany & Co., the world renowned New York City jewellery company. What woman wouldn’t go slightly giddy being presented with a blue box from Tiffany, knowing there will be an exquisitely beautiful gift inside? The classic Tiffany Blue Box® symbolises…

personal branding – what statement are you making wearing red & black?

Following on from the business branding article I wrote about Louboutin seeing red over YSL, I thought I would look at his black shoes with the signature red soles and the feeling that combination of colours evokes in men and women. Christian Louboutin comments “The shiny red colour has no function other than to identify…

colour & design surgery – how your desktop screen colour can improve your mood

This is part of the colour & design surgery series, answering questions from clients and readers. Question: “I run a website design company. What colours should we have our desktop pictures set to when we want to feel energised, calm, brave and balanced?” – Keren Lerner, Top Left Design

the importance of colour in branding – why louboutin is seeing red

Do you recognise these shoes and its maker? The one and only Christian Louboutin. The red sole has become so synonymous with the Christian Louboutin brand that you only have to see a flash of red to know it is the much coveted Louboutin. That’s the power of colour in a brand. No logo, no…

branding – why red & yellow is used by the fast food industry

When you think of red & yellow do any brands come to mind?… I’m guessing you thought of a fast food brand. That is because they predominantly used red and yellow? This isn’t by accident. The feelings, the mood this combination of colours emits is perfect for their target market.

farrow ball launches new colours for 2011

Last week I had the pleasure of meeting Kazuhito Cooper-Ueki, Manager of Farrow & Ball’s Battersea (London) showroom, where he showed me Farrow & Ball’s ‘New Colours’ for 2011. Just for you, a *FREE* Sample Paint Pot. Yes, they’ve included a special offer of a free sample paint pot, but you need to be quick,…

valentine’s day – the colour of love

It’s Valentine’s Day and love is in the air! Want to surprise your loved one this Valentine’s Day? Why not decorate your home. A few simple changes is all it takes to create a space that says ‘love’ ‘romance’.

and the colour for 2011 is… yellow

Each year ICI ColourFutures™ presents their colour of the year based on one dominant trend. The trend for 2011 is ‘Appreciation’ and the colour they believe “best sums up the prevailing mood, attitude and fashion of the time” is Yellow!