colour psychology
How do you feel when you see black? Do you see black as mysterious and eerie, sophisticated and glamorous? Perhaps serious and a mark of excellence, or maybe even draining and tiring? Black means all these things and depending on your own personality, aspirations and how you are feeling any of these associations to black…
Read MoreYellow is the colour of sunshine and with sunshine brings happiness. Businesses whose ideal customers are children know by bringing happiness into their stores, makes for happy children and parents are more likely to buy.
Read MoreWhen you choose a colour or colours for your brand, do you know what they are saying? Businesses that choose yellow as their primary brand colour, are they all expressing a personality of happiness, optimism and friendliness? And when yellow is incorporated with another colour or colours, you can completely change the meaning of your brand identity…
Read MoreHow do you feel when the sun is shining? Happy, spirits uplifted? So it will probably come as no surprise to you that yellow just happens to be the colour that represents happiness!
Read MoreI often get asked what is colour psychology exactly. There is definitely a lot of confusion out there with colour association and colour symbolism often being mistaken for colour psychology. So I thought I would explain the differences to clear up any confusion.
Read MoreIf you watched the UK apprentice on Wednesday night you would have seen Tom Gearing and Ricky Martin go through to the final for winning this week’s task. The brief was to create an affordable luxury product range. They were then asked to present their range, along with their business model, to Lord Sugar and to…
Read MoreCompanies who have a staff uniform are looking to gain maximum brand recognition and brand awareness, and it helps the staff be easily identifiable. Those companies who wear pink uniforms are looking to instil the feeling of being helpful in a caring, nurturing way. This not only instils these positive characteristics in their staff but…
Read MoreA great way to increase brand recognition is by using your brand colour within your client face areas within your store, boutique or office interiors.
Read MoreWhen I started researching for this article, I didn’t realise I would find so many businesses that use pink as their main branding colour. On one hand this may reflect an increase in women going into business or more female related services. On the other hand I did find it surprising given the back lash…
Read MoreLittle girls love the colour pink. Mothers either love it or hate it; so much so they will either buy everything for their daughter as long as it’s pink or avoid it like the plague.
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